Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Sales Enablement, Automation, and Performance
Xant: Revolutionizing Sales Productivity with AI-Powered Playbooks
Organizations face numerous challenges when it comes to optimizing their sales processes, engaging prospects effectively, and ultimately driving revenue growth. Sales teams often struggle with managing lead follow-up, prioritizing activities, and ensuring consistent performance across the board. However, there is a solution that can help overcome these obstacles and propel sales teams to new heights of success. Xant (formerly InsideSales)…
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Event Marketing
Mastering Webinar Marketing: Strategies to Engage and Convert Intent-Driven Leads
Webinars have emerged as a powerful tool for businesses to connect with their audience, generate leads, and drive sales. Webinar marketing has the potential to transform your business by providing an engaging platform to showcase your expertise, build trust, and convert prospects into loyal customers. This article will delve into the essential components of a successful webinar marketing strategy and…
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Analytics & Testing
Diib: Transform Your Website’s Performance with Smart SEO Tools You Can Understand
Diib is an affordable website analysis, reporting, and optimization tool that provides DIY marketers with all the information they need to grow their business.
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Content Marketing
Royalty-Free Stock Footage, Video Effect, Video Clip, and Animation Sites
B-roll, stock footage, news footage, music, background videos, transitions, charts, 3D charts, 3D videos, video infographic templates, sound effects, video effects, and even full video templates for your next video can be purchased online. As you’re looking to streamline your video development, these packages can accelerate your video production and make your videos look far more professional in a fraction…
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Content Marketing
SITE123: A Free, No-Frills, Effortless Platform for Websites, Blogs, Landing Pages, or Online Stores
Over the last couple of decades, I’ve spent countless hours assisting clients, friends, and companies in building and optimizing their websites. Establishing an online presence is crucial for individuals and businesses alike. However, creating a website’s complexity and technical demands often deter many from venturing into the digital world. The challenges of learning a content management system (CMS), applying a…
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Social Media & Influencer Marketing
Onlypult: Streamline Your Social Media Strategy With Multi-Platform Scheduling and Posting
Businesses and social media managers grapple with maintaining a consistent and engaging presence across various social platforms. The challenges of crafting unique content, scheduling posts at optimal times, and analyzing performance metrics can be overwhelming, leading to missed opportunities and reduced productivity. Onlypult Onlypult is a comprehensive multi-platform solution simplifying social media marketing (SMM). This single platform offers post-scheduling and…
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Marketing Tools
MindManager: Mind Mapping and Collaboration for the Enterprise
Mind mapping is a visual organization technique used to represent ideas, tasks, or other items linked to and arranged around a central concept or subject. It involves creating a diagram that mimics the way the brain works. It typically consists of a central node from which branches radiate, representing related subtopics, concepts, or tasks. Mind maps are used to generate,…
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Marketing Infographics
Mad Men: Marketing Quotes from Don Draper
Set in the competitive world of 1960s Madison Avenue advertising, Mad Men is more than just a period drama—it’s a character study, cultural critique, and masterclass in storytelling. Created by Matthew Weiner, the series captures the allure and contradictions of a time when image was everything and the American Dream was being redefined. At its center is Don Draper, the…
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Social Media & Influencer Marketing
19 Ways To Harness Facebook Users’ Motivation and Engage Your Fans Deeper
Creating engaging content on Facebook is crucial for maintaining a lively and interactive online community. The first part of developing an engagement strategy on Facebook is understanding why users are on the platform. Why People Use Facebook The top motivating factors for why people use Facebook include: Messaging Friends and Family: 72.6% of Facebook users use the platform to chat…
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Public Relations
Propel: Bringing Deep Learning AI to Public Relations Management
The challenges facing PR and communications professionals have only continued to increase in light of continuing media layoffs and a changing media landscape. Yet, despite this monumental shift, the tools and technology available to assist these professionals have not kept pace at the same rate as those in marketing. Many people in communications still use simple Excel spreadsheets and mail…
