Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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MailTimers: Create Urgency and Boost Conversions with Email Countdown Timers
Capturing your audience’s attention and driving them to take action can be a challenge. Email marketers constantly seek innovative ways to stand out in crowded inboxes and encourage recipients to engage with their messages. One effective strategy is a countdown…
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Unlocking the Full Potential of Your Product With Customer Innovation
Many years ago, I was a product manager over the API of an enterprise marketing platform. I sought feedback from customer service, developers, sales, marketing… and most importantly… our customers. While many people utilized our UI for the tasks that…
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The Crucial Importance of a Coordinated Marketing Strategy in 2024
The marketing and advertising landscape has become more complex and saturated than ever before. Consumers are inundated with messages across many expanding media channels and types. In this environment, having a well-coordinated, omni-channel marketing strategy is critical for businesses to…
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A Manifesto for Responsible Marketing in the Age of AI and Automation
Artificial intelligence (AI), data, and automation increasingly drive marketing strategies; we must establish a framework for responsible marketing practices as marketing professionals. While there are tools that can be used for consumers and businesses to defend against the onslaught of…
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iPhone vs. Android Users: Why It Matters and How To Target Each (Updated for 2024)
For businesses and marketers looking to reach mobile consumers, it’s crucial to understand the key differences between iPhone and Android users. While both groups rely heavily on smartphones, notable variations in their demographics, behaviors, and motivations can impact how best…
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Google Analytics 4: How to Track Users Seamlessly Across Domains and Subdomains
For businesses and marketers seeking to comprehend the entire customer journey across websites, Google Analytics 4 (GA4) offers powerful capabilities—if implemented effectively. Unlike its predecessor, Universal Analytics (UA), GA4 rethinks how sessions and users are tracked, which means that configurations…
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Will Content Creators Survive AI?
Search engines have revolutionized the way we access information online. Search engines have become the internet’s gatekeepers by developing sophisticated algorithms that rank web pages based on relevance and popularity. As more people rely on these platforms for their information…
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How Can You Balance Multiple Content Distribution Goals in 2024?
You have a lot of published content, and you want to develop a winning content distribution strategy to show it to the world and achieve positive results as efficiently as possible. On the one hand, it’s never been so easy…
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3 Tips for Strategic Hiring Amidst a Competitive Digital Marketing Landscape
It turns out that digital marketing jobs aren’t safer than other jobs in today’s turbulent economic landscape. In March 2024 alone, 90,000+ more people found themselves at the wrong end of a pink slip. From what we’ve seen, many were…
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Decoding CDP Vendor Claims: What You Need to Know
Customer Data Platforms (CDPs) have emerged as powerful tools for businesses to understand their customers better and drive personalized experiences. However, amidst the promises and buzzwords, lies and misconceptions often lurk. Let’s explore what you need to know about CDP…
