Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Social Media & Influencer Marketing
Putting Yourself Out There: Navigating Criticism and Negativity
Sharing your voice online, whether through a blog, video, podcast, or even social media, opens you up to a world of possibilities: connecting with like-minded individuals, sparking conversations, and contributing to the online community. However, it also exposes you to the inevitable reality – negativity and criticism. While the internet allows for diverse perspectives and healthy debate, it can also…
- Content Marketing
From Pixels to Personas: The Evolution of Avatars in Digital Branding
Avatars emerged decades ago as a powerful tool for branding, allowing companies to forge a unique identity, engage more deeply with their audience, and stand out in a crowded marketplace. One of the earliest and most widely recognized brand mascots is Michelin Man, also known as Bibendum. Created for the Michelin tire company, the Michelin Man was introduced in 1894…
- Content Marketing
WordPress: How to Add Custom Content After the First Post on a WordPress Homepage
There are several strategic reasons why someone might want to add content directly after the first post on the home page of a WordPress site or blog. Here are some examples: Advertising: Partner with ad networks to display relevant ads after the first post. This can generate income while potentially offering personalized content to readers. Call-To-Action: After presenting the first…
- Marketing Books
Telling, Showing, Versus Involving: A Guide for Marketing Professional Development
I’ve been writing about professional development of new marketing professionals recently because I believe: Job opportunities are declining because traditional marketing education cannot keep up with the latest technological advancements in our industry. Job opportunities will decline as fundamental jobs are enhanced or replaced by AI. Developing professional skills is paramount for staying competitive and innovative in marketing. Understanding the…
- Sales Enablement, Automation, and Performance
Success.Ai: Unleash the Power of AI in Your B2B Email Sales Outreach and Appointment Setting
The ability to connect with potential buyers quickly and efficiently is paramount. Yet, many businesses struggle to break through the noise, facing challenges like low open rates, high bounce rates, and the daunting task of personalizing outreach at scale. Securing that first appointment is often the most formidable challenge. The B2B landscape is competitive, requiring sales warriors to reach out,…
- E-commerce and Retail
From Cart to Conservation: E-commerce’s Drive for Sustainable Packaging
Sustainable packaging has been gaining significant momentum in recent years, and for good reason. Consumers are more knowledgeable than ever about the impact of packaging on the environment and strongly prefer sustainable options. This shift is reflected in their purchasing habits, with many consumers willing to pay more for sustainable packaging and actively seeking products that align with their environmental…
- Content Marketing
Podcasting Continued its Growth In Popularity in 2023
Podcasting has carved out a significant niche in the digital landscape, emerging as a leading medium for personal expression, storytelling, and education. In the past decade, its popularity has been nothing short of meteoric, capturing the attention of audiences worldwide. We’ve got over 4 million downloads of 200+ episodes of our marketing podcast, and it continues to grow despite me not…
- E-commerce and Retail
The Psychological Journey of E-Commerce: Turning Clicks into Customers
Understanding consumer psychology is the key to unlocking sales and building a loyal customer base. Unlike brick-and-mortar stores, online retailers must navigate the unique challenges of creating an engaging and persuasive environment without the advantage of face-to-face interactions or the tactile experience of products. By delving into the intricacies of the consumer decision-making process and leveraging psychological triggers, e-commerce businesses…
- Paid and Organic Search Marketing
How To Find An SEO Consultant: Navigating Promises and Realities of Search Engine Optimization in 2024
Search Engine Optimization (SEO) stands as a cornerstone for success, driving visibility, engagement, and conversions. It’s one of the few channels where the user provides the intent to purchase or research a purchase online. As search engines become dominant as the medium between the consumer and the brand, search engine optimization exploded in growth as an industry. The industry has…
- Social Media & Influencer Marketing
How A Lack of Social Media Responsiveness is Destroying Your Customer Retention (and Acquisition)
We’ve written about the incredible growth of social media as a resource for consumers to handle customer service issues and that it’s become an expectation, not an option. Businesses are witnessing a seismic shift in customer service dynamics, with social media becoming the dominant platform for consumer-brand interactions. What’s disconcerting is that many of them are still ignoring the repercussions.…
