Tiffany Staples's Articles on Martech Zone

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Tiffany Staples

Tiffany Staples is the VP of Marketing at Celebrus. She is a skilled CMO and marketing change agent, building dream teams and modifying trajectories. She has extensive corporate and entrepreneurial experience, specializing in connecting businesses and consumers with the right mix of innovative digital and traditional strategies. She is based in the Atlanta area.

Customer Data Platforms

Tiffany StaplesMay 3, 2024

You Don’t Have to Replace Your CDP System – You Have to Fill the Gaps

Today’s CDPs struggle to meet the time and availability thresholds organizations need to utilize their data, resulting in lost opportunities and revenue. 67 percent of respondents have onboarded a Customer Data Platform (CDP), yet only 17% have reported high utilization of them. Gartner Here are some of the most common gaps that we hear from organizations when it comes to…

You Don’t Have to Replace Your CDP System – You Have to Fill the Gaps

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