Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Customer Data Platforms
ConnectorEngine: Streamline Client Automation And Workflows For Your Agency With This Low-Code Integration Platform
Workflows and automation are critical in virtually any sales or MarTech stack to ensure data is kept accurate and up-to-date to maximize and measure campaigns effectively. While managing our clients, we often identified platforms that the client could own but that we could implement and manage. However, there were always a few clients that either didn’t have the technical resources…
- Marketing & Sales Videos
Shuffll: An AI-Driven Co-Pilot for Producing Your Marketing Videos
If you’ve been reading my articles on artificial intelligence, you’ve likely seen my excitement and optimism at deploying AI in everything we do in marketing. At this point in our industry, I don’t believe AI is a replacement for humans, especially generative AI (genAI). GenAI is basically a language prediction model, not necessarily creative or factual. GenAI generates text based…