Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Sales Enablement, Automation, and Performance
Jobber: Commercial and Residential Service Estimates, Quotes, Scheduling, Invoicing, and Payments
My consulting firm has managed the marketing and integrations for several commercial and residential service companies. They all have one thing in common: the seamless experience they provide customers and the quality of the job they commit to is core to their business growth and success. In other words, when commercial and residential businesses make it easy to work with…
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Sales Enablement, Automation, and Performance
Salesforce CPQ: Enhancing Contract Management With CLM Features and Capabilities
Contract Lifecycle Management (CLM) addresses critical challenges in the sales process, ensuring efficient and accurate contract management, which is crucial for the health of an organization. When contracts are managed swiftly and precisely, it benefits both the company and its customers. This is where solutions like Salesforce’s CPQ (Configure, Price, Quote) come into play, offering advanced CLM capabilities. CLM is…
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E-commerce and Retail
Maximizing Mobile Marketing With Google Wallet and Apple Wallet
Google Wallet and Apple Wallet have emerged as significant platforms for marketers. These mobile wallets offer an array of features that enhance user experience (UX) and open up new avenues for marketing and customer engagement. This article delves into the functionalities of both wallets, highlighting their benefits and the unique opportunities they present for marketing strategies. Google Wallet Google Wallet,…
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Email Marketing & Automation
How Does Email Work? Headers, Routing, and Technology
An email’s journey from the sender or their email service provider (ESP) to the recipient is a complex process involving multiple steps and checkpoints. This journey can end with the email being successfully delivered to the recipient’s inbox, diverting to the junk folder, or bouncing back to the sender temporarily (soft bounce) or permanently (hard bounce). Here’s a step-by-step breakdown…
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Marketing Tools
MacOS: How To Take Screenshots And Save Them To Different Default Directory Than Your Desktop
One of the daily battles I have working across clients and sites is that my MacOS desktop tends to get cluttered with files. I like using my desktop as a working directory, but I store temporary files in my downloads folder. As I often work on articles for Martech Zone or document client issues, I tend to take many screenshots.…
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Sales and Marketing Training
Make Yourself Indispensable To Potential and Current Employers With These Digital Marketing Courses and Certifications
It’s a challenging economy right now for marketing professionals. If you’re at risk of losing employment or you’ve been laid off and are job hunting, I’d encourage you to take the time to expand your knowledge of digital marketing beyond your expertise with some digital marketing courses and – ultimately – certifications. Too many professionals in the marketing industry see…
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Mobile Marketing, Messaging, and Apps
Mobile vs Desktop (vs Tablet) Activities: Consumer and Business Statistics in 2023
The use of smartphones and desktops varies significantly between consumers and businesses. This article, backed by recent statistics and sources, delves into how these devices are utilized. Here are some overall key differentiators: Media Consumption: While both smartphones and desktops are used for media consumption, smartphones lead in personal media consumption, whereas desktops are preferred for business-related media consumption. E-commerce:…
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Advertising Technology
The Complete Guide to Healthcare Marketing: Strategies, Channels, and Innovation in 2025
Healthcare marketing has transformed dramatically in recent years, evolving from traditional advertising approaches to sophisticated, multi-channel strategies. According to Cardinal Digital Marketing, over two-thirds of US consumers report healthcare costs as a financial burden to their families, creating a more discerning consumer base that actively shops for and researches healthcare options. This comprehensive guide explores the intricate landscape of healthcare…
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Social Media & Influencer Marketing
Measuring the ROI of Social Media: Insights and Approaches
If you asked me a decade ago whether or not companies should invest in social media marketing, I would have resoundingly stated yes. When social media first skyrocketed in popularity, there weren’t complex algorithms and aggressive advertising programs on the platforms. Social media was an equalizer between competitors with massive budgets and small businesses that served their clients well. Social…
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Social Media & Influencer Marketing
ShopMy: Unlock Instant Affiliate Reach To Thousands of Creators
Scaling a direct-to-consumer (DTC) brand today means more than running ads or growing your email list—it requires forming deep, authentic partnerships with creators that drive real sales. However, many brands struggle to juggle influencer outreach, link tracking, and complex UGC workflows. If your influencer marketing feels high-effort and low-reward, it’s time to switch to a more innovative platform. ShopMy ShopMy…
