Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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What is Change Management?
Technological advancements, shifting customer demands, and fluctuating economic conditions are the norm rather than the exception in business. The ability to adapt and evolve has become a critical determinant of success. Change management has emerged as a necessity in this…
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How to Validate Your Email Authentication Is Set Up Correctly for DKIM, DMARC, SPF & BIMI
If you’re sending any significant volumes of marketing emails, chances are your email is not making its way to the inbox if you’ve not configured your email authentication. We work with many companies assisting them with their email migration, IP…
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App: How To Build Your SPF Record
The details and explanation of how an SPF record works are detailed below the SPF Record builder. SPF Record Builder Here’s a form that you can use to build your own TXT record to add to your domain or subdomain…
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The Strategic Choice: Amplifying Strengths vs. Addressing Weaknesses
In business, just as in sports, whether to concentrate on enhancing one’s strengths or mitigating weaknesses is a recurrent theme. This debate transcends industries and professions, touching the core of personal development strategies. A quintessential example of this principle in…
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Ecomail: Communicate With Your Customers Across Email, Facebook, and Instagram
In today’s digital landscape, customer engagement spans multiple platforms. Ecomail is an omnichannel communication platform that seamlessly integrates email, Facebook, and Instagram. This innovative tool empowers businesses by consolidating their marketing efforts across various channels, ensuring a cohesive and personalized…
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Mailchimp: Building A Custom Feed In WordPress For Your RSS-to-Email Campaign
As resources continue to get tighter for companies, it’s becoming a necessity that they stop wasting time and fully incorporate automation and integrations that can shave hours of effort off of their workload every week. Companies often have marketing departments…
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TurboTax: Simplifying Business Taxes for Freelancers, Agencies, and SaaS Companies
Tax season has long been a source of stress for independent contractors and business owners alike. Whether you’re invoicing clients as a freelancer, juggling payroll and project budgets at a marketing agency, or tracking complex revenue streams in your SaaS…
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EyeQuant: Revolutionizing Visual User Experience Design with AI and Neuroscience
The challenge of immediately capturing a user’s attention is paramount. Traditional methodologies like click-tracking have provided insights into user behavior but often fail to capture the critical initial moments of user interaction. These methods typically require extensive research and testing,…
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What Makes Consumers Want to Follow a Brand on Social Media in 2024?
Social media has become more than a platform for social interaction; it’s become a dynamic hub for brands to engage with prospects and customers. The reason behind this transformation is deeply rooted in the behavior and preferences of consumers. Understanding…
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Trafft: Display Your Services, Schedule, and Availability For Customers To Book Appointments
The importance of self-service for appointment scheduling cannot be overstated. Customers increasingly prefer booking appointments at their convenience, a trend that has led businesses to seek solutions that can offer such flexibility around the clock. However, building a solution to…
