Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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19 Ways To Harness Facebook Users’ Motivation and Engage Your Fans Deeper
Creating engaging content on Facebook is crucial for maintaining a lively and interactive online community. The first part of developing an engagement strategy on Facebook is understanding why users are on the platform. Why People Use Facebook The top motivating…
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Propel: Bringing Deep Learning AI to Public Relations Management
The challenges facing PR and communications professionals have only continued to increase in light of continuing media layoffs and a changing media landscape. Yet, despite this monumental shift, the tools and technology available to assist these professionals have not kept…
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WordPress: Dynamically Redirect an AMP Page To Non-AMP When Unsupported
I have AMP loaded on my site and have seen a nice stream of AMP visits from Google . While I'm not a huge fan of AMP, it does seem to garner quite a bit of attention from search engines.…
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WordPress: How to List Child Pages Using A Shortcode
We've rebuilt the hierarchy of sites for several of our WordPress clients, and one of the things we attempt to do is organize the information efficiently. To achieve this, we often want to create a master page that includes a…
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Revolutionize Marketing with AI: A Strategic Roadmap
The digital age has drastically altered the marketing landscape. As the industry has shifted toward digital platforms, marketers now face the daunting task of managing an unprecedented volume of data, understanding rapidly changing consumer behaviors, and delivering personalized content at…
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Relo: It’s Time to Take the Guesswork Out of Sports Marketing Measurement
It’s the time of year for predictions-focused articles, and it doesn’t take great foresight to state that most will center on artificial intelligence ( AI ) to do the job smarter and quicker, and/or analytics that confirm that sponsorship buys…
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Digital Empathy: Can Technology Mimic Human Compassion in Customer Service?
Imagine encountering a more mindful retail experience online, where, amidst your search for ideal presents, a personalized banner captures your attention. This banner, featuring a family like yours enjoying self-care essentials from brands you trust, is the pinnacle of AI…
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An Introductory Guide to Pinterest Metrics
Pinterest is a unique blend of a social network and a search engine, where over 459 million monthly active users discover new ideas, products, and inspirations. This platform transcends the traditional boundaries of social media, positioning itself as a tool…
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Liftoff: Transform Your Mobile App’s Market Presence, App User Acquisition and Monetization
Marketing a mobile app and expanding your user base through in-app advertising can be a complex challenge. The key to success isn't just accumulating a vast number of installs but acquiring users who will actively engage with your app. Liftoff…
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Link.Store: Boost Your E-commerce Brand with Custom Branded .Store Links
Every ambitious online seller dreams of making their brand stand out. However, the standard practice of using complex marketplace URLs hinders brand recall and sharing convenience. This situation often leaves your store lost in the vastness of the internet, struggling…
