Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Analytics & Testing
How To Use Google Analytics 4 Events to Track Category Popularity in WordPress
Category popularity can help you understand what content your audience finds most engaging. Tracking this data can help you tailor your content strategy and enhance user experiences. Google Analytics 4 (GA4) offers powerful event tracking capabilities, enabling you to monitor your WordPress website’s category views. In this article, we’ll explore how to implement event tracking to measure the popularity of…
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Paid and Organic Search Marketing
Hijacked Google Business Page? Here Are 5 Steps To Getting It Back (And How To Prevent It)
If you’re a regional business, the Google Map Pack dominates the search engine result page (SERP) for new customers finding your business. When I discuss local marketing strategies with businesses, I often discuss the investment in their Google Business page being as important – if not more critical – than their website. Why Your Google Business Page is Critical Your…
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Content Marketing
WordPress Running Slow? Migrate to Rocket.net, the Fastest WordPress Managed Hosting
WordPress, with its user-friendly interface and extensive plugin library, has been the go-to choice for website owners for over a decade. However, beneath its user-friendliness lies a set of challenges that need careful handling. Managing updates, ensuring backups, and preventing malware are just a few hurdles you might face. Additionally, the very infrastructure of a database-driven CMS like WordPress can…
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Content Marketing
Riverside: Simplify Your Podcast and Video Recording Experience And Record From Anywhere
Last week, I was invited to be interviewed by Matt Nettleton on his Default Profitable Podcast. He sent me a link, and we did the interview using Riverside… and it worked flawlessly. Since I have a pretty nice audio and video setup in my home office, I’m always concerned that I can configure the platform in use. With Riverside, it…
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Email Marketing & Automation
Ongage: An Email Marketing Platform That Lets You Change Your Sender (SMTP, MTA)
Email Service Providers (ESPs) offer a comprehensive solution for email marketing, combining design, list management, tracking, and the all-important sending engine. Even the best ESPs can face challenges, mainly when IP reputation or deliverability issues arise. In a shared IP environment, a client may need to migrate to a new provider because other senders on the same IP address are…
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E-commerce and Retail
nopCommerce: The Leading Free and Open-Source ASP.NET Ecommerce Platform
Built on the ASP.NET framework and available under an open-source license, nopCommerce has cemented its position as the most popular choice for entrepreneurs, startups, and established businesses. Its versatility and rich feature set make it the go-to platform for anyone looking to launch or grow their online store with confidence. Its modular architecture allows for easy customization and scalability, ensuring…
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Content Marketing
Marq: Streamline Brand Workflows and Ensure Your Brand Consistency Across Teams and Strategies
Managing a brand and its assets can be frustrating, especially in today’s ever-evolving business landscape. Keeping brand consistency across various teams and marketing materials while ensuring ease of use and customization is a challenge many organizations face. Not managing your brand assets isn’t just inconvenient and costly. When we work with brands, having access to their brand assets saves us…
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Advertising Technology
Tiger Pistol: Collaborative Social Media Advertising for Facebook and Instagram at Scale
Simplifying high-performance social media advertising and making those strategies scalable is challenging for companies advertising on Facebook and Instagram. Tiger Pistol’s Collaborative Advertising Platform™ has advanced how brands, resellers, and agencies approach social advertising, removing barriers and driving impressive results. Tiger Pistol offers a comprehensive solution that brings all your channel partners and sales locations under one umbrella, making creating…
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Mobile Marketing, Messaging, and Apps
Pros and Cons of Mobile Apps, Mobile-Optimized Web Apps, and Progressive Web Apps (PWA)
When deciding whether to develop a mobile application, a mobile-optimized web app, or a Progressive Web App (PWA), businesses must consider various factors beyond user experience. In addition to development costs, testing, and device updates, it’s crucial to consider the differing stances of Apple and Google regarding PWAs. Here, we explore these considerations, including the pros and cons of each…
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Analytics & Testing
Google Analytics 4: Analyzing Your Social Media Referral Traffic and Campaigns
Social media has emerged as a potent force for driving word-of-mouth marketing and referral traffic to websites for some industries and strategies. Social media platforms aren’t limited to sharing personal experiences and connecting with friends; they’re also a legitimate source of traffic and prospects for businesses. Utilizing analytics to track social media referred traffic to your site is critical to…
