Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Sales and Marketing Training
Understanding MVC Frameworks: Building Flexible and Scalable Platforms in PHP
The term MVC framework can seem technical and daunting for a business owner or decision-maker new to web development. However, understanding what an MVC framework is and why it’s advantageous to build platforms using this architecture can help you make informed decisions about investing in your business’s digital infrastructure. Table of ContentsWhat is an MVC Framework?Why Invest in MVC Frameworks?Popular…
- Marketing Tools
Google Sheets: Collaborative Sales and Marketing Spreadsheets With Integrated Real-Time Data
We’re still using spreadsheets! This is something I often hear from companies who are embarrassed by their company’s lack of technological sophistication. If sales and marketing truly leveraged the full power of Google Sheets, though, they’d likely be quite proud of their sophistication. Google Sheets is a highly versatile tool for sales and marketing departments, offering various ways to enhance…
- Sales Enablement, Automation, and Performance
Zopto: B2B Lead Generation With AI-Powered Precision Using LinkedIn Sales Navigator
The challenge with lead generation has always been about efficiency and relevance—connecting with the right prospects at the right time. Finding a B2B lead generation (leadgen) tool that works seamlessly with LinkedIn Sales Navigator is like striking gold. Zopto Zopto tackles lead generation by employing advanced AI algorithms that personalize outreach. This tool stands out by automating the initial stages…
- Sales and Marketing Training
Utilizing the Art of Perspective in Storytelling to Better Engage With Your Audience
Narrative perspective is the lens through which readers experience a story, and choosing the right one can be a powerful tool in both business-to-business (B2B) and business-to-consumer (B2C) communications. Each version of the story uses a different narrative perspective to evoke distinct emotions and levels of engagement from the reader, demonstrating the power of perspective in storytelling. First-Person First-person narratives…
- Paid and Organic Search Marketing
What Search Engine Optimization Tasks Can You Automate?
The digital marketing arena is witnessing an unprecedented complexity in search engine optimization (SEO) driven by the emergence of diverse search features like local search, map packs, intricate schema markup, ranking factor changes, the expansive knowledge graph, and the dynamic nature of search algorithms. These advancements represent a double-edged sword: they provide sophisticated ways to enhance visibility and user engagement…
- E-commerce and Retail
WooCommerce: Admin Filter To Find Products Without A Product Image Set
We are helping a client that has a WordPress WooCommerce site that was losing search engine visibility for years due to hundreds of code, configuration, and content issues from years of neglect, installed and uninstalled plugins, and dozens of themes. With the new site launched, we’ve been observing the performance of the site and recently received the following Google Search…
- Paid and Organic Search Marketing
The Art of Asking Customers for Reviews: 5 Insider Tips and Tricks
In my experience, many businesses underutilize an important way to build credibility with prospective customers — asking their current clients for reviews. If approached correctly, however, having positive online testimonials can be one of the most effective ways to convert leads into sales. Below, I explain effective review strategies to help you not only reach your target audience but also…
- Social Media & Influencer Marketing
How to Optimize Your Facebook Landing Pages
Facebook, one of the most widely used social media sites worldwide, offers a unique opportunity to connect with a massive audience. To make the most of this opportunity, it’s essential to create remarkable Facebook landing pages. This article will guide you through optimizing landing pages that capture the attention of your target audience and drive valuable actions. Table of ContentsThe…
- Email Marketing & Automation
Decoding Marketing Automation Tools: How to Choose the Right Fit for Your Company
Macroeconomic changes, evolving customer demands, and shifting priorities all pose challenges when it comes to scaling a business. This begs the following question: How can companies shield themselves from these threats while driving sales, engaging with the audience, and emerging as the key players? One answer is marketing automation. Organizations that rely on automation witness an increase in conversion rates…
- Artificial Intelligence
Unlocking the Full Potential of Sales Engineers with AI
B2B selling has completely changed. Look at everything going on in the market: products are becoming more accessible, buyers are becoming more educated, and evaluations are becoming more hands-on. The tried and true methodology of cold outreach – from a sales development rep to a long sales cycle with a sales rep to technical POC from a PreSales engineer to…
