Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How I Reached 1 Million Page Views (Without Spending More Money)
Martech Zone is a project of passion for me that’s been publishing articles on how to research, learn, and discover sales and marketing technology for over 18 years! A decade ago, we dominated search and honestly didn’t have a lot…
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Amazon Attribution in 2024: A Comprehensive Overview
Amazon’s e-commerce platform continually adapts to the digital market landscape, introducing advanced tools and techniques for sellers to measure and optimize their performance. Among these, Amazon Attribution is a vital instrument for sellers who want to assess the impact of their external…
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Growave: The All-In-One Marketing Toolkit for Enhanced Shopify Engagement
Shopify store owners often face the challenge of piecing together various marketing solutions to cater to their customer’s diverse needs. From managing loyalty programs and rewards to handling wishlists, single sign-on (SSO), referral systems, tiered offerings, and user-generated content (UGC),…
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Planable: Streamlining Content Workflows, Approvals, and Publishing for Marketing Teams
Content creation and management can often become cumbersome and have inefficiencies and miscommunications. This is particularly true for teams relying on traditional spreadsheets or basic task managers for content planning. Specifically, content teams have the following challenges: Time-Consuming Approvals: Getting…
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How To Write Your Marketing Plan for 2024
In preparing for the new year, companies should consider coordinating and planning various marketing plans to reach their target audience and achieve their business goals effectively. Each type of marketing plan has its unique focus and strategies. Marketing Plan Research…
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Fotor: Edit, Enhance, and Create Beautiful Images Using AI And Other Easy Photo Editing Tools
Photo editing has become essential to visual storytelling, yet it often presents challenges. The process requires skill and the right tools, from adjusting lighting and color to removing unwanted elements. In the past, professional photo editing tools that accommodated any…
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Shuffll: An AI-Driven Co-Pilot for Producing Your Marketing Videos
If you’ve been reading my articles on artificial intelligence, you’ve likely seen my excitement and optimism at deploying AI in everything we do in marketing. At this point in our industry, I don’t believe AI is a replacement for humans,…
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AI vs. AGI: And No… Artificial General Intelligence Is NOT Skynet!
The path from Artificial Intelligence (AI) to Artificial General Intelligence (AGI) is filled with scientific, technical, and philosophical challenges, and it’s difficult to predict a precise timeline for its realization… but there’s little doubt that we’re getting closer with each…
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Osum: Enhance Your Business Strategy with Advanced AI Market Research Solutions
The significance of timely and insightful market research cannot be overstated. Traditional methods, often labor-intensive and outdated, can lead to lost opportunities and misguided decisions. Osum, a cutting-edge AI-driven platform, emerges as a solution, redefining how market research is conducted…
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10 Ways to Break Through the Brain’s RAS Filter And Get The Attention Of Your Prospect
Yesterday, my good friend Steve Woodruff’s new book, The Point, arrived. The timing couldn’t be any better as I’ve assumed the role of CMO at a ground-breaking retail intelligence platform, and the first task is to organize their marketing communications…
