Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Google Analytics: iOS and Android Mobile App vs. Web Interface
While Google Analytics is primarily known for its web interface, it offers dedicated mobile apps for iOS and Android users. I've been utilizing the mobile app on iOS for the last few months and have to admit that I find…
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Verified Accounts: Are We Trading Security for Exclusivity?
Social media platforms have become central hubs for communication, business, and information sharing. Verified Accounts are now a hallmark of authenticity and trust among these platforms' features. Initially designed to prevent impersonation and ensure the credibility of high-profile accounts, the…
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MeetGeek: Improve Your Meeting Productivity with AI-Powered Meeting Insights
Meetings are ubiquitous in corporate life and are often seen as the linchpin of communication and decision-making processes. Yet, despite their central role, there's a growing awareness of the hidden costs and potential inefficiency they carry. If you've been a…
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What is Change Management?
Technological advancements, shifting customer demands, and fluctuating economic conditions are the norm rather than the exception in business. The ability to adapt and evolve has become a critical determinant of success. Change management has emerged as a necessity in this…
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How to Validate Your Email Authentication Is Set Up Correctly for DKIM, DMARC, SPF & BIMI
If you're sending any significant volumes of marketing emails, chances are your email is not making its way to the inbox if you've not configured your email authentication. We work with many companies assisting them with their email migration, IP…
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App: How To Build Your SPF Record
The details and explanation of how an SPF record works are detailed below the SPF Record builder. SPF Record Builder Here's a form that you can use to build your own TXT record to add to your domain or subdomain…
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The Strategic Choice: Amplifying Strengths vs. Addressing Weaknesses
In business, just as in sports, whether to concentrate on enhancing one's strengths or mitigating weaknesses is a recurrent theme. This debate transcends industries and professions, touching the core of personal development strategies. A quintessential example of this principle in…
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Ecomail: Communicate With Your Customers Across Email, Facebook, and Instagram
In today's digital landscape, customer engagement spans multiple platforms. Ecomail is an omnichannel communication platform that seamlessly integrates email, Facebook, and Instagram. This innovative tool empowers businesses by consolidating their marketing efforts across various channels, ensuring a cohesive and personalized…
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Mailchimp: Building A Custom Feed In WordPress For Your RSS-to-Email Campaign
As resources continue to get tighter for companies, it's becoming a necessity that they stop wasting time and fully incorporate automation and integrations that can shave hours of effort off of their workload every week. Companies often have marketing departments…
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TurboTax: Simplifying Business Taxes for Freelancers, Agencies, and SaaS Companies
Tax season has long been a source of stress for independent contractors and business owners alike. Whether you’re invoicing clients as a freelancer, juggling payroll and project budgets at a marketing agency, or tracking complex revenue streams in your SaaS…
