Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Advertising Technology
Marketing Through Economic Shifts: Eight Areas To Focus On for Stability and Growth
These last few years have been some of the most challenging for many of my customers but surprisingly quite good for others. This is purely anecdotal, but I believe the effort to stimulate the economy by the government has pumped quite a bit of money into industries and corporations that work directly or indirectly with the government or the financial…
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Content Marketing
What Are The Graphic Design Trends That Shaped 2023?
Graphic design is an ever-evolving field where creativity meets technology to create innovative and visually compelling solutions. As we step into a new era of design, the integration of generative AI (GenAI) into graphic design platforms has emerged as a game-changer. I recently shared how Adobe Illustrator is integrating generative AI tools to accelerate the innovation process for creatives. This…
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Content Marketing
ExpressionEngine: A Flexible, Developer-Friendly, and Well-Structured Open Source CMS
The choice of a content management system (CMS) depends on individual needs and project objectives. ExpressionEngine targets users who demand advanced customization, structured content, security, and scalability. This open source platform stands out as a preferred content management system for many individuals and businesses for a variety of reasons, each contributing to its distinct appeal: Flexibility and Customization: ExpressionEngine’s hallmark…
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Content Marketing
The State of Content Marketing In 2023: Benefits, Mediums, Channels, and Trends
Content marketing is a strategy to create and distribute valuable, relevant, and consistent content to attract and engage a target audience. This content can take various forms, from blog posts and videos to infographics and podcasts. For several compelling reasons, companies in the business-to-business (B2B) or business-to-consumer (B2C) sectors invest in content marketing. Why Companies Invest in Content Marketing Establishing…
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Content Marketing
Auphonic: Enhance Your Audio Quality for Video and Podcasting
In video and podcasting, audio quality holds a special place of importance. While captivating visuals are essential, audio can often make or break a viewer’s or listener’s experience. I’ve been utilizing Auphonic tools for years to correct audio mistakes or issues with my podcasts. From background noise reduction to proper leveling, Auphonic did an amazing job. Auphonic has added features…
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Analytics & Testing
Alterian: Unlocking the Power of Customer Journey Orchestration (CJO)
Customer Journey Orchestration (CJO) is the strategic process of designing, managing, and optimizing individualized customer experiences across various touchpoints. It’s about delivering the right message at the right time through the right channel while aligning with your business objectives. Here, we’ll delve into the significance of CJO and how Alterian’s Real-Time Customer Experience (CX) Platform can revolutionize this crucial aspect…
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Analytics & Testing
Amplitude Analytics: Superior Product Analytics for Customer Acquisition and Retention Insights
Understanding customer behavior and optimizing user experiences is paramount to success. One tool that stands out in this domain is Amplitude Analytics, which provides a comprehensive platform for gaining insights into customer acquisition and retention. Amplitude Analytics Amplitude Analytics is more than just an analytics tool; it’s a comprehensive platform that empowers businesses to perfect their products confidently. The platform…
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Artificial Intelligence
Bardeen: Harness AI to Build Scalable No-Code Workflows for Data Extraction and Outreach
As a sales or marketing professional, you know that efficiency and automation can be the keys to unlocking success. Bardeen, a cutting-edge AI platform, is here to help you harness the power of automation and take your marketing strategies to the next level. In this article, we’ll delve into the advancements in AI that make Bardeen possible, its remarkable features,…
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Customer Data Platforms
What Are Buyer Personas? Why Do You Need Them? And How Do You Create Them?
While marketers often work to produce content that differentiates them and describes the benefits of their products and services, they often miss the mark on producing content for each type of person buying their product or service. For instance, if your prospect seeks a new hosting service, a marketer focused on search and conversions may prioritize performance, while the IT…
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E-commerce and Retail
Navigating the Amazon Marketplace: Overcoming Key Challenges for Sellers in 2023
Selling strategies unfold gradually over weeks and months within the physical confines of brick-and-mortar stores. However, e-commerce sellers must continuously adapt their selling approaches to meet the immediate demands of digital consumers. Successful brands on online marketplaces like Amazon, for instance, possess well-defined strategies that cater to the unique dynamics of the platform while remaining flexible. Yet, in their pursuit…
