Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Auphonic: Enhance Your Audio Quality for Video and Podcasting
In video and podcasting, audio quality holds a special place of importance. While captivating visuals are essential, audio can often make or break a viewer’s or listener’s experience. I’ve been utilizing Auphonic tools for years to correct audio mistakes or issues with my podcasts. From background noise reduction to proper leveling, Auphonic did an amazing job. Auphonic has added features…
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Analytics & Testing
Alterian: Unlocking the Power of Customer Journey Orchestration (CJO)
Customer Journey Orchestration (CJO) is the strategic process of designing, managing, and optimizing individualized customer experiences across various touchpoints. It’s about delivering the right message at the right time through the right channel while aligning with your business objectives. Here, we’ll delve into the significance of CJO and how Alterian’s Real-Time Customer Experience (CX) Platform can revolutionize this crucial aspect…
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Analytics & Testing
Amplitude Analytics: Superior Product Analytics for Customer Acquisition and Retention Insights
Understanding customer behavior and optimizing user experiences is paramount to success. One tool that stands out in this domain is Amplitude Analytics, which provides a comprehensive platform for gaining insights into customer acquisition and retention. Amplitude Analytics Amplitude Analytics is more than just an analytics tool; it’s a comprehensive platform that empowers businesses to perfect their products confidently. The platform…
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Artificial Intelligence
Bardeen: Harness AI to Build Scalable No-Code Workflows for Data Extraction and Outreach
As a sales or marketing professional, you know that efficiency and automation can be the keys to unlocking success. Bardeen, a cutting-edge AI platform, is here to help you harness the power of automation and take your marketing strategies to the next level. In this article, we’ll delve into the advancements in AI that make Bardeen possible, its remarkable features,…
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Customer Data Platforms
What Are Buyer Personas? Why Do You Need Them? And How Do You Create Them?
While marketers often work to produce content that differentiates them and describes the benefits of their products and services, they often miss the mark on producing content for each type of person buying their product or service. For instance, if your prospect seeks a new hosting service, a marketer focused on search and conversions may prioritize performance, while the IT…
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E-commerce and Retail
Navigating the Amazon Marketplace: Overcoming Key Challenges for Sellers in 2023
Selling strategies unfold gradually over weeks and months within the physical confines of brick-and-mortar stores. However, e-commerce sellers must continuously adapt their selling approaches to meet the immediate demands of digital consumers. Successful brands on online marketplaces like Amazon, for instance, possess well-defined strategies that cater to the unique dynamics of the platform while remaining flexible. Yet, in their pursuit…
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Social Media & Influencer Marketing
Ultimate Guide to Social Media Branding for Small Businesses
A social media presence is crucial for small businesses to prosper in the digital world. Making profiles on multiple platforms is only one aspect of social media branding; building an engaging online persona that appeals to your target market is another. This comprehensive manual will show you the ins and outs of social media branding and offer insightful advice and…
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Advertising Technology
How Do Ads.txt and Ads.cert Prevent Advertising Fraud?
Ad fraud is a significant concern in the world of digital advertising. It occurs when malicious actors engage in various activities to generate false impressions, clicks, or conversions for their financial gain. Ad fraud can lead to wasted advertising budgets, reduced campaign effectiveness, and mistrust in the advertising ecosystem. Technology like ads.txt has been developed to combat this issue to…
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Advertising Technology
The State of Podcast Advertising
Podcasting has experienced remarkable growth, with podcast advertising emerging as a pivotal revenue stream. In 2006, only 22% of Americans knew what a podcast was, but since then, the number of podcast listeners has grown by nearly 50%, showcasing the enduring popularity of this medium. Voices.com did a study on podcast advertising, and the results are summarized below. The study…
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E-commerce and Retail
Debutify Reviews: Request, Collect, and Publish Your Product Reviews Easily on Shopify
Establishing trust and credibility with potential customers is paramount on your online store. One of the most effective ways to achieve this is through product reviews. These reviews serve as a source of social proof and play a crucial role in increasing conversion rates and improving the visibility of your products through syndicated sites, social media platforms, advertising networks, and…
