Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Crafting Excerpts in PHP or WordPress: Word, Sentence, and Paragraph Count Techniques
Creating excerpts in PHP is a common task in content management and website development. An excerpt is a shortened version of a longer piece of content, often used to provide a preview or summary. PHP developers might need to create…
-
Using Your Heart in Business: Six Steps To Resolving Conflicts And Grow Customer Loyalty
The significance of personal relationships cannot be overstated. At its core, business is not just about transactions; it's about connections. Consumers and businesses alike yearn for interactions that go beyond the superficial level. They seek to be heard, understood and…
-
Magic Studio: Every GenAI Visual Tool You Need, All in a Single Subscription
Visual generative AI ( genAI ) platforms are emerging all over the web, and I've shared several here that provide compelling results. It's still a young industry; technology advances almost daily as these engines continually enhance their learning capabilities. Most…
-
How and Why To Write a Book
It's been [yearssince startdate="8/9/2010"] years since I wrote my first book , and I've been anxious to write another one ever since. While we live in the digital era, you may be surprised that books continue to draw much attention…
-
Shopify AR: Implement Augmented Reality In Your Online Stores Without Breaking The Bank
Creating an engaging and immersive online shopping experience has become crucial to e-commerce success. Shopify is pioneering this transformation with its innovative augmented reality ( AR ) feature, Shopify AR. This technology redefines how customers interact with products online in…
-
ConnectorEngine: Streamline Client Automation And Workflows For Your Agency With This Low-Code Integration Platform
Workflows and automation are critical in virtually any sales or MarTech stack to ensure data is kept accurate and up-to-date to maximize and measure campaigns effectively. While managing our clients, we often identified platforms that the client could own but…
-
Optimizing Security and Productivity in Marketing Teams: Best Practices in Password Management
One of the first tasks in taking over a new marketing position or managing a new client with your agency is getting control of the different marketing, advertising, social media, and content platforms. It can be frustrating when login and…
-
Billo: Boost Your E-Commerce Conversion Rates with Targeted User-Generated Videos
User-generated videos are social proof that builds consumer trust in your product or brand. Trust is a critical aspect of driving a visitor into a customer. Consumers who viewed user-generated videos had a 161% higher conversion rate than those who didn’t. Yotpo…
-
How I Reached 1 Million Page Views (Without Spending More Money)
Martech Zone is a project of passion for me that's been publishing articles on how to research, learn, and discover sales and marketing technology for over 18 years! A decade ago, we dominated search and honestly didn't have a lot…
-
Amazon Attribution in 2024: A Comprehensive Overview
Amazon’s e-commerce platform continually adapts to the digital market landscape, introducing advanced tools and techniques for sellers to measure and optimize their performance. Among these, Amazon Attribution is a vital instrument for sellers who want to assess the impact of…
