Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Sales Enablement, Automation, and Performance
The Evolution of the Salesperson
The evolution of salespeople over the decades has been a fascinating journey, shaped by changing economic landscapes, evolving consumer behaviors, and the relentless march of technology. From the 1800s to the present day, salespeople have adapted their strategies to meet the demands of each era. This article explores this remarkable transformation by delving into the key characteristics, strategies, and consumer…
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Paid and Organic Search Marketing
Panguin Tool: Overlay Google Search Algorithm Changes With Your Google Analytics Data
If you’re a highly technical SEO professional, you pay attention to major algorithm changes published by Google’s Search Engine to observe whether or not they’ve impacted your organic search traffic. One incredible way of observing this is to overlay your Google Analytics data with the dates those algorithm changes took place. The Panguin Tool enables you to do just that,…
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Analytics & Testing
Website Bounce Rates: Definitions, Benchmarks, and Industry Averages for 2023
A website bounce is when a visitor lands on a web page and leaves without interacting further with the site, such as clicking on links or taking meaningful actions. The bounce rate is a metric that measures the percentage of visitors who navigate away from the site after viewing only one page. Depending on the site’s purpose and the visitor’s…
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Sales Enablement, Automation, and Performance
Four Sources for Finding New B2B Sales
There are at least four major sources at your disposal where you can focus your B2B sales efforts to increase your revenues. They are … Your existing customers Other people who you already know but that you don’t presently do business with People that others know but who you do not Folks that you presently have absolutely no connection to…
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Artificial Intelligence
Podcast: Implementing AI Into Marketing And Business For Better Growth
In an interview with a renowned sales, marketing, and online technology expert (and founder of this publication), Douglas Karr. We delved into the transformative power of artificial intelligence (AI) in this industry. As AI continues to reshape the sales and marketing landscape, Douglas shared his invaluable insights on its profound impact. From the evolution of database marketing to the future…
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Content Marketing
HotGloo: The Premier Wireframe and Prototyping Tool for Desktop, Tablet, and Mobile
Wireframing is a crucial initial step in designing the user experience (UX) for websites, applications, or digital interfaces. It involves creating a simplified and visual representation of the structure and layout of a web page or application without focusing on detailed design elements such as colors, graphics, or typography. Wireframes serve as a blueprint or skeletal framework for the final…
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Analytics & Testing
What Is Marketing Data Analytics? Why Your Business Should Embrace It
Let’s face it – collecting and analyzing customer data from diverse channels can be a daunting task. When done ineffectively, it can negatively impact decision-making, leading to business failure. I’ve witnessed how poor data quality results in a frustrating cycle of missed opportunities and underachieved marketing goals. 21% of respondents experienced marketing budget wastage (1 in 5 dollars lost) because…
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Marketing Tools
MASV: The Ultimate Solution for Fast and Secure Massive File Transfers
MASV is the perfect solution for media professionals requiring exceptional speed and efficiency for handling massive file transfers of up to 15 terabytes. Users can enjoy unlimited file transfers, join a trusted partner network, and start transferring files within seconds of signing up through a browser or their desktop application. With remarkable features, integrations, resources, and flexible pricing options, MASV…
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Analytics & Testing
The Top 16 Fatal Mistakes Businesses (And Agencies) Are Failing To Do With Google Analytics 4
We were recently chatting with a car dealership that felt they were paying an extraordinary monthly engagement for their marketing agency but weren’t confident that they were getting value in the relationship. As we often do with a solid lead, we asked if we could access their Google Analytics account, and they added us to the account. We logged into…
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Marketing Tools
Free and Easy Wireframing with Wireframe.cc
Wireframing is a crucial step in the process of designing websites or digital applications, and it’s directly related to sales, marketing, and online technology. Here’s an explanation: Wireframing is a visual representation or a skeletal outline of a web page or application’s layout. It’s typically created in the early stages of the design process to outline the structure and basic…
