Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Sales and Marketing Training
The History Of Marketing
The word marketing has its origins in the late Middle English language. It can be traced back to the Old English word mǣrket, which meant a marketplace or a place where goods were bought and sold. Over time, the term evolved, and by the 16th century, it came to refer to various activities related to buying and selling products or…
-
Sales Enablement, Automation, and Performance
From Leads to Appointments: Qualification Guide
Did you know that 68% of B2B organizations struggle with lead generation and conversion? In today’s fast-paced business landscape, making the most of our sales team’s efforts is crucial. Having navigated the intricacies of the sales world for years, I understand the significance of maximizing every interaction. That’s where effective appointment qualification takes center stage. In this article, I’m excited…
-
Mobile Marketing, Messaging, and Apps
Localytics: Mobile App Marketing and App Analytics Platform
In mobile app marketing, the key to success is engaging your audience on a deeper, more meaningful level. That’s where Localytics comes in. As a leading mobile app marketing and analytics software, Localytics empowers businesses to deliver personalized mobile app campaigns that drive engagement, loyalty, and conversions. In this article, we’ll explore why Localytics should be your go-to solution for…
-
Email Marketing & Automation
Email Monetization: 10 Ways That Publishers Monetize Their Newsletters
Every Monday, we send a newsletter of the articles published in the last week at Martech Zone. It’s growing in popularity. Since launching it over a month ago, we are nearing 5,000 subscribers. While we’ve automated the newsletter using Mailchimp, we still make edits each week before it’s sent. Our long-term goal with the newsletter is to drive leads to…
-
Artificial Intelligence
Unlock the Power of AI: The PROMPTAI Model for Prompting Generative AI Platforms like ChatGPT
The demand for high-quality, engaging content is at an all-time high. Sales and marketing professionals constantly seek efficient ways to create compelling content that resonates with their target audience. Enter Generative AI, a game-changing technology that can assist in content creation, and the key to harnessing its potential is crafting effective prompts. What is Generative AI Generative AI, short for…
-
Social Media & Influencer Marketing
How Social Networks Influence Our Lives
Social media platforms have become the heartbeat of our interconnected world. Billions of individuals spanning diverse backgrounds and age groups, have embraced these platforms as integral parts of their lives. Here are updated 2023 statistics on the average person and their use of social media daily: Number of social media users: There are 4.8 billion social media users worldwide, representing…
-
Customer Data Platforms
CRM Statistics: The Uses, Benefits & Challenges of Customer Relationship Management Platforms
Customer Relationship Management (CRM) continues to dominate the digital marketing and sales industry in 2023. With its increasing importance in customer retention and lead generation, businesses of all sizes are adopting CRM systems to better manage customer relationships and streamline their marketing and sales efforts. In this article, we will delve into a brief history of CRM, its definition, benefits,…
-
Content Marketing
WordPress: How To Add A Modified Date Column To Your Posts View And Make It Sortable
If you’ve been a long-time reader of Martech Zone, you have likely noticed the work I’ve been doing to remove outdated articles and update articles that are popular but outdated. When working within my posts page in WordPress admin, I filter the view significantly to identify articles to delete or update. One of the fields that I needed was the…
-
Sales Enablement, Automation, and Performance
Digital Signature vs. Electronic Signature: Understanding the Difference
The ability to sign documents and agreements digitally has become essential. Two terms often come up in this context are “Digital Signature” and “Electronic Signature.” While they might seem interchangeable, they have distinct differences crucial to understanding, especially regarding legalities and legislative history. Digital Signature: A Fortified Layer of Security Digital signatures are like the fortified vaults of the digital…
-
Content Marketing
Infographics: 6 Types of Content Your Business Should Be Producing To Reach All Prospects and Customers
Customers today have diverse preferences regarding the medium they use to seek information. Depending on their situation, different content types are appropriate. As a savvy marketer, understanding these preferences and leveraging the right content types is essential for engaging, converting, and retaining your target audience. Recent research from Skyword reveals that the average brand has diversified its approach to content…
