Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
10 Methods Introduced In HTML5 That Dramatically Improved User Experience
We’re assisting a SaaS company in optimizing their platform for organic search (SEO)… and when we reviewed the code for their output templates, we immediately noticed that they never incorporated HTML5 methods for their page outputs. HTML5 was a significant leap forward for user experience (UX) in web development. It introduced several new methods and tags that enhanced the capabilities…
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Customer Data Platforms
PHP and MySQL: Export a Query to a Tab Delimited or CSV File
This weekend, I wanted to build a PHP page that would back up any MySQL query or table into a Tab Delimited file. Most of the examples out on the net have the columns hard-coded. In my case, I wanted the columns to be dynamic, so I had to first loop through all the table field names to build the…
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Content Marketing
Add a Home Icon to the WordPress Navigation Menu Using Code
We love WordPress and work with it virtually every day. The navigation menu active in WordPress is incredible – a nice drag-and-drop feature that’s easy to use. Sometimes, you create a menu you wish to use throughout your theme without including the home link, though. Here’s some code adding the home link to the menu without using the menu options…
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Sales Enablement, Automation, and Performance
The Evolution of the Salesperson
The evolution of salespeople over the decades has been a fascinating journey, shaped by changing economic landscapes, evolving consumer behaviors, and the relentless march of technology. From the 1800s to the present day, salespeople have adapted their strategies to meet the demands of each era. This article explores this remarkable transformation by delving into the key characteristics, strategies, and consumer…
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Paid and Organic Search Marketing
Panguin Tool: Overlay Google Search Algorithm Changes With Your Google Analytics Data
If you’re a highly technical SEO professional, you pay attention to major algorithm changes published by Google’s Search Engine to observe whether or not they’ve impacted your organic search traffic. One incredible way of observing this is to overlay your Google Analytics data with the dates those algorithm changes took place. The Panguin Tool enables you to do just that,…
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Analytics & Testing
Website Bounce Rates: Definitions, Benchmarks, and Industry Averages for 2023
A website bounce is when a visitor lands on a web page and leaves without interacting further with the site, such as clicking on links or taking meaningful actions. The bounce rate is a metric that measures the percentage of visitors who navigate away from the site after viewing only one page. Depending on the site’s purpose and the visitor’s…
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Sales Enablement, Automation, and Performance
Four Sources for Finding New B2B Sales
There are at least four major sources at your disposal where you can focus your B2B sales efforts to increase your revenues. They are … Your existing customers Other people who you already know but that you don’t presently do business with People that others know but who you do not Folks that you presently have absolutely no connection to…
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Artificial Intelligence
Podcast: Implementing AI Into Marketing And Business For Better Growth
In an interview with a renowned sales, marketing, and online technology expert (and founder of this publication), Douglas Karr. We delved into the transformative power of artificial intelligence (AI) in this industry. As AI continues to reshape the sales and marketing landscape, Douglas shared his invaluable insights on its profound impact. From the evolution of database marketing to the future…
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Content Marketing
HotGloo: The Premier Wireframe and Prototyping Tool for Desktop, Tablet, and Mobile
Wireframing is a crucial initial step in designing the user experience (UX) for websites, applications, or digital interfaces. It involves creating a simplified and visual representation of the structure and layout of a web page or application without focusing on detailed design elements such as colors, graphics, or typography. Wireframes serve as a blueprint or skeletal framework for the final…
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Analytics & Testing
What Is Marketing Data Analytics? Why Your Business Should Embrace It
Let’s face it – collecting and analyzing customer data from diverse channels can be a daunting task. When done ineffectively, it can negatively impact decision-making, leading to business failure. I’ve witnessed how poor data quality results in a frustrating cycle of missed opportunities and underachieved marketing goals. 21% of respondents experienced marketing budget wastage (1 in 5 dollars lost) because…
