Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Sales Enablement Tips and Technology
The intertwining of marketing and sales funnels is reshaping how we approach business, especially in sales. The concept of sales enablement, which bridges the gap between marketing and sales while generating revenue, has become crucial. It's vital to align these…
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ClickMeeting: Maximize Lead and Prospect Engagement With A Browser-Based Webinar Platform
Webinars and recorded webinars have become integral to sales and marketing strategies due to their unique capacity to engage and educate a broad audience. Live webinars provide an interactive platform to connect with customers and prospects, fostering a sense of…
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AI: Why I Walked Away From My Agency After 15 Years
This week, I left the agency world behind to join a company started by colleagues I highly respect in the Software as a Service industry. I'll explain why, but first, I'd like to give some background on my career. You…
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20 Questions For Your Content Marketing Strategy: Quality vs. Quantity
How many blog posts should we write each week? Or... How many articles will you deliver each month? These may be the worst questions I constantly field with new prospects and clients. While it's tempting to believe that more content…
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Extensis: Streamlining Global Asset Management with a Focus on Font Compliance and Licensing
With large, globally dispersed creative teams, the intricacies of font usage, license adherence, and risk management in creative projects often pose operational hurdles, demanding a solution that organizes assets and proactively mitigates legal and operational risks. Extensis has established itself…
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Steppit: Engage Your Customers with AI-Driven Instructional Videos
The impact of well-executed onboarding and how-to videos on customer retention cannot be overstated, especially in the context of platforms designed to enhance user experience and engagement. In fact: More than half (55%) of people say they’ve returned a product…
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What is Content Authority?
Content authority in the context of content marketing refers to the act of consistently creating and distributing valuable, relevant, and trustworthy information and stories. This is done to gain attention, engage, and influence a clearly defined audience to identify who…
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GravityKit: Display and Visualize Gravity Forms Data in WordPress (Tables, Maps, PDFs, Charts, or HTML)
Gravity Forms is a user-friendly, robust WordPress plugin that allows businesses to create custom forms to collect and process data on their websites. It's highly versatile, catering to various needs such as contact forms, surveys, and user submissions. We designed…
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AI Suggests: Generate Fresh, Unique Content With This Pay-As-You-Go AI Assistant
The need for consistent, creative, and compelling content is paramount. I utilize several Generative AI ( GenAI ) platforms throughout my workday to research the content that I produce for Martech Zone and my clients. I'm not a copy-and-paste AI…
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The NAR Lawsuit Will Transform Real Estate Marketing: What Real Estate Agents Must Do Today To Prepare
The lawsuit against the National Association of Realtors ( NAR ) and other real estate companies will significantly transform the industry and impact real estate marketing. To recap, a Missouri jury found NAR and others liable for collusion to maintain…
