Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
CodeGuard: Easy and Affordable Website Offsite Backups And Malware Protection For Your Clients
I’m genuinely surprised by how many clients we speak to that host their sites and either don’t have a backup of their site, don’t regularly schedule backups, or are using a method that backs up the site on the server it’s hosted on. When catastrophes happen, this isn’t a solution. Here are three scenarios we’ve seen firsthand: The site is…
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Content Marketing
CrowdSPRING: The Agency Killer?
Your brand’s visual identity is a critical component of success. Whether you’re launching a startup, rebranding, or simply looking to refresh your image, Crowdspring offers a design solution that blends speed, expertise, and affordability to help your brand stand out. Why Use Crowdspring? Crowdspring operates on a crowdsourced model, harnessing the collective creativity and expertise of a global community of…
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Sales and Marketing Training
What Key Elements Are Incorporated Into A Comprehensive Business Communication Strategy?
Business communication is the lifeblood of any organization, serving as a bridge between the company and its internal and external stakeholders. In the digital age, an effective communication strategy is crucial for building awareness, authority, value, disseminating news, keeping employees informed, managing crises, and driving upsells and retention. Let’s explore the key elements of a comprehensive business communication strategy and…
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Social Media & Influencer Marketing
What Are The Differences In B2B Marketing Strategies With LinkedIn Versus Facebook
Business-to-business (B2B) Marketers are often distracted in their advertising and marketing efforts by focusing solely on a channel’s reach. Whenever I’m speaking with clients about the channels they utilize or don’t utilize, it’s essential to understand the motivation of their buyers for using the platform they’re on. Let’s discuss why users generally utilize LinkedIn vs. Facebook: LinkedIn Professional Networking: LinkedIn…
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Artificial Intelligence
Notta: Accurate, Affordable AI-Powered Voice-To-Text Transcription and Translation
When I wanted to mix a video for a recent podcast, I was pretty frustrated with iMovie. It’s as if Apple has just given up on updating the platform for the needs of today’s businesses and creators. I called my goto video production expert, AJ Ablog, to give me a walk-through of Adobe Premiere Pro. I was stunned (and overwhelmed)…
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Analytics & Testing
How To Load Multiple Google Analytics 4 Properties With A Single Script
Monitoring a single site with multiple Google Analytics 4 (GA4) accounts can serve various purposes related to sales, marketing, and online technology. Here are some reasons why a company might want to do this: Data Segmentation: Different departments or teams within a company may have specific analytics needs. Using multiple GA4 accounts, they can segment and view relevant data to…
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Analytics & Testing
Chartbeat: Content Analytics and Insights for Publishers
Publishers constantly seek ways to engage their audiences, make informed editorial decisions, and build reader loyalty. One powerful tool trusted by thousands of content teams worldwide to achieve these goals is Chartbeat. This clever and robust software delivers real-time analytics, insights, and transformative tools that can be a game-changer for publishers. At the heart of Chartbeat’s offerings is its suite…
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Mobile Marketing, Messaging, and Apps
25 Mobile Marketing Strategies Used By Businesses To Grow Visibility, Engage Visitors, Capture Leads, and Grow Conversions
Many of us operate our businesses and manage our sales and marketing from a desktop at work. However, this can put us at a disadvantage when the majority of prospects and customers we’re speaking to are on a mobile device. In recent years, there has been a shift in consumer response to overreaching marketers since mobile is such an intiment…
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Sales and Marketing Training
Why Small Businesses and High-Growth Startups Should Delay Hiring Their First Marketing Employee and Partner With A Marketing as a Service (MaaS) Provider
As startups and small businesses scale and succeed, they face a pivotal decision: Should they hire an in-house marketing employee or partner with a traditional marketing agency? While having a dedicated staff member to spearhead awareness, lead generation, upsells, and retention might seem appealing, it often falls short of expectations. Partnering with an agency may provide some relief by building…
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Artificial Intelligence
Fireflies: AI-Powered Audio, Video, and Meeting Transcriptions and
You’ll find artificial intelligence (AI-powered) transcriptions in virtually every audio and video platform nowadays. When DK New Media designed an enterprise migration to a new CRM and marketing platform for an international non-profit a few years ago, we started with a week of discovery meetings with the staff from leadership down to each employee. After the sessions, we exported all…
