Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Are Emojis Effective In Your Marketing Communications?
I'm not sold on using emojis (graphical representations of emoticons). I find emojis somewhere in between texting shortcuts and cussing. I personally love using them at the end of a sarcastic comment, just to let the person know I don't…
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What is a Robots.txt File? Everything You Need To Write, Submit, and Recrawl a Robots File for SEO
We've written a comprehensive article on how search engines find, crawl, and index your websites . A foundational step in that process is the robots.txt file, the gateway for a search engine to crawl your site. Understanding how to construct…
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Shor: The Linktree Alternative For Building Beautiful Rich Micro-Pages
If your social media profile link points to a single home page, you're likely losing out on engaging your social profile visitors. Linktrees are tools that aggregate multiple links into one page... typically aggregating several calls-to-action that may interest your…
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WPtouch Pro: WordPress Themes Focused on Mobile-First Businesses
The rise of mobile-first browsing is a trend that cannot be ignored. Mobile internet usage has significantly transformed, driven by the widespread adoption of smartphones and tablets. There are over 5.25 billion smartphone users globally, which is especially pronounced in…
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WordPress Plugin: Fade, Type, or Randomize Headlines or Text Easily with This Shortcode
I’ve always been bothered by how static most websites feel. You can have the best design and copy in the world, but when everything just sits there, the experience lacks energy. As a publisher, I wanted my headlines and CTAs…
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Tumult Hype: Create and Animate Engaging User Experiences with HTML5 for OSX
HTML5 has revolutionized the web development landscape with its rich set of features and capabilities, and one area where it truly shines is animation. With HTML5, web developers can create stunning animations that enhance user experiences on websites and web…
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Software as a Service Contract Scams to Avoid
When it comes to signing up for Software as a Service ( SaaS ) contracts, there are critical factors that often go unnoticed but can have a significant impact on your business. It's essential to be vigilant about your agreements'…
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Formidable: Streamline Your Workflow with WordPress Form to PDF Generation and Automation
A key migration I encourage with all of our WordPress clients has been integrating a superior form creation platform. Formidable has, by far, been the best solution that we've implemented for our clients for several reasons: Speed - Other form…
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6 Technologies That Have Evolved Motion Video And Made Cinema Quality Available To Everyone
Motion video has undergone a remarkable transformation driven by technological advancements. This evolution is particularly relevant for marketers and businesses seeking to amplify their online presence. The integration of cutting-edge technology like drones, 4K smartphones, advanced lenses, and lighting technology…
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KRATEO.AI: Identify and Create More Personalized Connections With Your Site’s Visitors… Including Anonymous Ones!
Many businesses face the problem of not fully understanding who visits their websites. Traditional analytics provide data on page views and user behavior, but the identity of these users often remains a mystery. This gap in knowledge means missed opportunities…
