Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Understanding and Using Cron: A Comprehensive Guide to Schedule Jobs
Cron, short for command run online, is a powerful time-based job scheduler in Unix-like operating systems. The term cron is a play on the word kronos or chronos, which in Greek mythology represents time. The name cron for the time-based…
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Excel Formulas For Common Data Cleanup
For years, I’ve used the publication as a resource to describe how to do things and keep a record for myself to look up later! A client handed us a customer data file that was a disaster. Virtually every field…
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What Is Conversion Rate Optimization? LIFT Model and CRO Statistics for 2023
Conversion Rate Optimization (CRO) is a practice centered around improving a website’s or digital platform’s performance. Its primary goal is to increase the percentage of visitors who take a desired action, such as purchasing, signing up for a service, or…