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WPtouch Pro: WordPress Themes Focused on Mobile-First Businesses

The rise of mobile-first browsing is a trend that cannot be ignored. Mobile internet usage has significantly transformed, driven by the widespread adoption of smartphones and tablets. There are over 5.25 billion smartphone users globally, which is especially pronounced in developing markets, where budget-friendly options have democratized digital access.

The global mobile connections currently stand at approximately 10.37 billion, surpassing the world’s population significantly. In the United States, about 300 million people, or roughly 90% of the population, use smartphones, with many accessing the internet solely through their phones. The total number of active cell phone subscriptions worldwide is around 6.23 billion

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This indicates a predominant shift towards mobile internet over fixed-line connections, also further emphasizing the ubiquity of mobile browsing. With mobile browsing becoming increasingly dominant, every B2C or B2B must assume that a significant percentage of their website visitors are accessing their site from a mobile browser.

WPtouch Pro

WPtouch Pro emerges as an essential tool for businesses aiming to capitalize on mobile browsing trends. WPtouch Pro aligns with the current trends by adopting a mobile-first design approach, ensuring websites are optimized for the best mobile user experience. This includes faster load times, improved navigation, and enhanced compatibility with mobile browsing habits, crucial for engaging the modern, mobile-centric consumer.

The differences between WPtouch Pro and traditional desktop themes adapted for mobile use are stark. While the latter may offer essential mobile compatibility, they often fail to deliver the optimal user experience that mobile browsers expect. WPtouch Pro, on the other hand, is specifically designed for mobile, ensuring that businesses can effectively engage with the growing number of users who primarily browse the internet on their mobile devices. Features include:

  • Beyond Responsive: WPtouch Pro detects mobile devices before sending content, offering faster loading times than standard responsive themes. It also works seamlessly with existing WordPress plugins.
  • Powerful Settings Panel: Includes device options, menu setup, extensions, site compatibility, and theme options, allowing for customized mobile experiences like targeted site titles and unique landing pages for mobile visitors.
  • WordPress Customizer Support: WPtouch is the only WordPress mobile solution with full support for the WordPress Customizer.
  • All New Setup Wizard: Simplifies the process of setting up and launching the mobile version of your website.
  • Better Performance: Known for being the most complete, customizable mobile solution, popular for over eight years.
  • Increased Speed: WPtouch themes can be up to 5x faster than desktop or responsive themes in testing.
  • Seamless Integration: Supports the top 30 WordPress plugins available on WordPress.
  • Better SEO: Instantly makes websites Google Mobile Friendly and optimized for mobile viewing, which can enhance mobile search rankings.

By leveraging this mobile-first approach, businesses can stay ahead in the digital space, meeting the evolving demands of mobile users and capitalizing on the opportunities presented by this shift in browsing behavior.

Find Out More About WPtouch Pro

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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