Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Advertising Technology
4 Strategies For Improving Programmatic Advertising Results
The introduction of programmatic advertising – automated purchasing and selling digital ad space – is one of the most significant breakthroughs in advertising. As most of us continually seek ways to increase our audience reach, every click, view, and interaction has become increasingly important. Programmatic ad spending soared to a staggering 418.4 billion U.S. dollars in 2021, and it’s expected…
- Paid and Organic Search Marketing
Wordcount: How Many Words Per Post Is Better For Search Ranking and SEO?
One of the newest features of my site I’ve worked on over the last year is the collection of acronyms we now have. Not only is it driving a ton of cross-article engagement on our site, but the content is also ranking incredibly well. That would come as a great surprise to many of the gurus out there that would…
- Social Media & Influencer Marketing
101 Questions You Can Ask Your Followers On Social Media To Engage Deeper With Your Brand
Asking questions is a great strategy for engagement on social media for brands. Here are ten reasons why asking your followers on social media can help you with your social media marketing: Encourages interaction: Questions prompt your followers to respond, which leads to increased interaction and engagement. It invites them to participate and share their opinions, experiences, and ideas, making…
- Mobile Marketing, Messaging, and Apps
How To Craft Compelling Text Messages (SMS) That Drive Results
When used strategically and respectfully, text messaging (SMS) can be a powerful tool for businesses to engage their audience, drive conversions, and build customer loyalty. SMS Marketing Statistics These statistics from SMSComparison highlight the widespread use of smartphones, the high engagement and response rates of SMS messages compared to email, the preference for text message communication, and the significant market…
- Sales and Marketing Training
Why Multichannel Strategies Are No Longer A Choice… And The Steps To Implement and Execute Them
Multichannel marketing refers to the practice of utilizing multiple marketing channels and touchpoints to reach and engage with your target audience. It involves integrating and coordinating various offline and online channels, such as print media, television, radio, websites, social media, email marketing, mobile apps, and more. Multichannel marketing aims to create a cohesive and consistent customer experience across these different…
- Content Marketing
WordPress: Add A Custom Class If The Post Was Published Today
I’m constantly getting requests from our clients for customizations I’ve never even considered. Recently, we had a client that wanted some custom styling for their posts published today so that they could be highlighted utilizing a custom CSS class. They wanted to incorporate the class on archive pages, search results, and single post page templates of their child theme. To…
- Content Marketing
Mediamodifier: Mockups and Design Templates In One Affordable Platform!
My partners and I are always surprised at the number of tools that we subscribe to every month to use for our clients. It seems it’s always one one-off feature we need for almost every client, so we subscribe with the hopes we can repurpose the tool for another client someday! It’s not often you find a platform that has…
- Content Marketing
Castmagic: Turn Your Podcast Audio Into Ready-To-Use Shareable Content
Podcasting has become an incredibly popular form of media. However, producing high-quality podcast content requires significant time and effort, particularly in post-production tasks such as transcribing, editing, and creating show notes that can be utilized in blog posts, articles, social media updates, and other promotional materials. Castmagic Castmagic is a platform that helps podcasters streamline their workflow and transform their…
- Social Media & Influencer Marketing
Unlocking the Potential of Influencer Marketing: 5 Benefits of Automation
Influencer marketing keeps conquering the marketing budgets of brands of all sizes. It has proven to be an efficient tool to grow brand awareness, attract new audiences, and increase consumer trust. Two-thirds of marketers in the US planned to turn to influencer marketing and increase their budgets for such campaigns. Insider Intelligence The influencer marketing industry reached $16.4 billion in…
- Marketing Tools
How to Synchronize Calendars From Two or More Google Workspace Accounts
With my publication and consulting firm, I have an issue where I’m operating two Google Workspace accounts and now have two calendars to manage. While I could share and see each calendar on the other, I also need to show times from each calendar as busy. I searched for any solution… and the only way I could do it was…
