Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Event Marketing
ON24 Webinar Benchmarks Report: How Well Are Your Webinars Performing?
Webinars are one of the most powerful tools for creating more engagement, collecting more data, and driving more efficiency out of your marketing efforts. But what does a good webinar program look like, and what can you do to make your webinars stand out? The ON24 Webinar Benchmarks Report for 2022 highlights the profound influence of digital engagement platforms on…
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E-commerce and Retail
Broadleaf Commerce: A Unified, Headless, and Microservice PaaS for Ecommerce
As businesses grapple with the increasing complexities of commerce, solutions like Broadleaf Commerce are invaluable. Broadleaf Commerce is a software solution designed to handle the intricacies of the commerce industry. Its principal mission is to remove hurdles to innovation, providing an open, truly headless, and modular platform built explicitly for complex commerce. Before we speak to the platform-as-a-service (PaaS), let’s…