Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Ongage: An Email Marketing Platform That Lets You Change Your Sender (SMTP, MTA)
Email Service Providers ( ESPs ) offer a comprehensive solution for email marketing, combining design, list management, tracking, and the all-important sending engine. Even the best ESPs can face challenges, mainly when IP reputation or deliverability issues arise. In a…
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nopCommerce: The Leading Free and Open-Source ASP.NET Ecommerce Platform
Built on the ASP.NET framework and available under an open-source license, nopCommerce has cemented its position as the most popular choice for entrepreneurs, startups, and established businesses. Its versatility and rich feature set make it the go-to platform for anyone…
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Marq: Streamline Brand Workflows and Ensure Your Brand Consistency Across Teams and Strategies
Managing a brand and its assets can be frustrating, especially in today's ever-evolving business landscape. Keeping brand consistency across various teams and marketing materials while ensuring ease of use and customization is a challenge many organizations face. Not managing your…
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Tiger Pistol: Collaborative Social Media Advertising for Facebook and Instagram at Scale
Simplifying high-performance social media advertising and making those strategies scalable is challenging for companies advertising on Facebook and Instagram. Tiger Pistol's Collaborative Advertising Platform™ has advanced how brands, resellers, and agencies approach social advertising, removing barriers and driving impressive results.…
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Pros and Cons of Mobile Apps, Mobile-Optimized Web Apps, and Progressive Web Apps (PWA)
When deciding whether to develop a mobile application, a mobile-optimized web app, or a Progressive Web App ( PWA ), businesses must consider various factors beyond user experience. In addition to development costs, testing, and device updates, it's crucial to…
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Google Analytics 4: Analyzing Your Social Media Referral Traffic and Campaigns
Social media has emerged as a potent force for driving word-of-mouth marketing and referral traffic to websites for some industries and strategies. Social media platforms aren't limited to sharing personal experiences and connecting with friends; they're also a legitimate source…
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Woopra: Data-Driven Customer Journey Analytics
Businesses face a formidable challenge: understanding their customers' journey to make informed decisions and enhance their offerings. The path to success for every business begins with a deep understanding of its customers. Deciphering customers' intricate journeys while interacting with products,…
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Four Guidelines For More Readable Web Content
Readability is the capacity to which a person can read a passage of text and understand and recall what they just read. Here are some tips for improving the readability, presentation, and expressiveness of your writing on the web. 1.…
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BugSnag: Real-Time Bug Reporting and Prioritization For Application Development
Creating and maintaining web applications is a constant challenge. As developers strive to provide seamless and bug-free user experiences, identifying and addressing bugs becomes critical to their work. This is where BugSnag , a robust error monitoring and reporting platform,…
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Marketing Through Economic Shifts: Eight Areas To Focus On for Stability and Growth
These last few years have been some of the most challenging for many of my customers but surprisingly quite good for others. This is purely anecdotal, but I believe the effort to stimulate the economy by the government has pumped…
