Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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What Is A Fractional CMO? Why Every Company Should Consider Hiring Them (And How To)
My most gratifying work has been providing fractional CMO services to multiple companies. As a consultant, my expertise and experience were underestimated. My ability to drive the innovation and execution of a company's marketing strategies was hampered since I wasn't…
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WordPress: Why I Removed Comments (And How I Removed Them)
I deleted all comments on Martech Zone today and disabled all comments in my child theme. Let's discuss why it's a smart move to remove and disable comments on your WordPress website: Spam Prevention: Comments on WordPress sites are notorious…
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How To Write Your Company’s Social Media Guidelines for Employees [Sample]
Here are the social media guidelines for working at [Company], along with an additional section for companies that are public or governed by regulations. Set the Tone Of Your Organization Setting the tone for employees' use of social media is…
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Excel Formulas For Common Data Cleanup
For years, I've used the publication as a resource to describe how to do things and keep a record for myself to look up later! A client handed us a customer data file that was a disaster. Virtually every field…
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What Is Conversion Rate Optimization? LIFT Model and CRO Statistics for 2023
Conversion Rate Optimization ( CRO ) is a practice centered around improving a website's or digital platform's performance. Its primary goal is to increase the percentage of visitors who take a desired action, such as purchasing, signing up for a…
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Are Your Emails Making It To The Inbox?
You may not realize this, but an email that is delivered to the inbox or the junk folder is technically delivered . So, paying attention to deliverability rates doesn't mean that your email actually made it to the inbox! An…
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iContact: The Easiest Email Marketing Platform for Small Businesses
Email marketing is vital for small businesses looking to connect with their audience effectively. iContact is a go-to solution email service provider ( ESP ) for small businesses, offering many features to simplify their email marketing efforts and drive results.…
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Beefree: Build, Collaborate, Download, or Import Your Mobile Responsive HTML Email For Free
47% of all people across demographics use a mobile application for checking their email. Meanwhile, 26.9% still prefer desktop. When it comes to mobile devices, a whopping 81% prefer to open emails on their smartphones while 21% open emails on…
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Dark Mode For Email Is Gaining Adoption… Here’s How To Support It
Dark mode reduces screen energy usage and increases focus. Some users also state they feel a reduced eye strain, but that's been questioned . Dark mode adoption continues to grow. Dark mode is now available across macOS, iOS, Android, and…
