Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Science of Persuasion: Six Principles That Influence Decision-Making
For over 60 years, researchers have delved into the fascinating realm of persuasion, aiming to understand the factors that lead individuals to say yes to requests. In this journey, they've unearthed a science that underpins our decision-making processes, often filled…
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25+ Ways Your Brand Can Safeguard Your Social Media Followers’ Privacy
As the digital landscape has evolved, so has the realm of social media privacy. Each major platform has taken steps to adapt its practices and policies in response to user concerns, regulatory changes, and evolving technologies. Here, we delve into…
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How To Quickly Compare The Content Of Up To 5 Different Web Pages For SEO
Search Engine Optimization ( SEO ) reigns supreme when achieving online success. As we're working with our clients on their site optimization, there are three general ranking factor areas we focus on when it comes to technical SEO: Page speed…
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Best Practices for Implementing a Favicon For Your Website
When they were originally introduced, the favicon designated an image to be displayed when users saved a URL shortcut on their desktop. Today, your website favicon may be displayed in browser tabs, email clients, social media shares, and search results.…
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How To Search X (Formerly Twitter): Methods and Syntax
Searching on X (formerly Twitter) is a powerful tool for businesses engaged in sales, marketing, and online technology. X offers various options, methods, and syntax for conducting searches effectively. This article will explore how users can search X to enhance…
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Planview IdeaPlace: Innovation and Ideation Management
Staying ahead of the curve requires a proactive approach to innovation and ideation management. That's where Planview comes in, offering a comprehensive solution to address the challenges organizations face in harnessing the power of innovation. Innovation is the lifeblood of…
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Pinterest Marketing, Advertising, and Statistics
Pinterest is a dynamic social media platform incorporating content, an engaged social community, social commerce, and search to carve out a unique space in online technology and marketing. Unlike many social networks, Pinterest revolves around visual discovery, enabling users to…
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10 Methods Introduced In HTML5 That Dramatically Improved User Experience
We're assisting a SaaS company in optimizing their platform for organic search ( SEO )... and when we reviewed the code for their output templates, we immediately noticed that they never incorporated HTML5 methods for their page outputs. HTML5 was…
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PHP and MySQL: Export a Query to a Tab Delimited or CSV File
This weekend, I wanted to build a PHP page that would back up any MySQL query or table into a Tab Delimited file. Most of the examples out on the net have the columns hard-coded. In my case, I wanted…
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Add a Home Icon to the WordPress Navigation Menu Using Code
We love WordPress and work with it virtually every day. The navigation menu active in WordPress is incredible - a nice drag-and-drop feature that's easy to use. Sometimes, you create a menu you wish to use throughout your theme without…
