Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Checkout Uplift Without a Redesign: Routing, 3DS Policy, and Safe Retries That Recover Lost Payments
Approval rates often slip without a single pixel changing on the screen. The mix of issuers, uneven 3DS expectations across regions, and timing windows can turn borderline authorizations into soft declines. With BIN-level 3DS rules, careful retries, and multi-acquirer routing,…
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How to Choose the Best WooCommerce Theme: Speed, Flexibility, and Conversion Optimization
Selecting the right WooCommerce theme is one of the most critical decisions an online retailer can make. A theme shapes not only the appearance of your site but also its speed, conversion rate, and overall usability. A well-optimized theme can…
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Check HTTP Status Code Formula in Google Sheets with Apps Script
As brands lose organic ranking, they end up with backlinks pointing to 404 pages. Backlinks are critical to ranking, so when the link is broken, you're not passing authority to the destination page and, as a result, it can drop…
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Email Campaign Testing: The Ultimate Guide to Optimizing Every Send
Email marketing remains one of the highest-performing digital channels, but achieving consistent results requires precision, experimentation, and refinement. Testing transforms instinct-driven campaigns into data-informed strategies, helping marketers understand what truly resonates with subscribers. From subject lines and CTAs to timing…
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Strategic Marketing: How To Move Beyond the Next Campaign or Quarterly Results
Too many marketing departments have become addicted to short-term wins. Campaigns are judged on quarterly results, dashboards glow with conversion rates, and executives demand immediate proof of ROI. In this scramble to hit numbers, strategy is often sacrificed for speed.…
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The 10 Most Egregious Social Media Marketing Lies (Updated for 2025)
Social media has become one of the most powerful communication tools in modern marketing. It’s where audiences gather, trends are born, and reputations can rise or fall overnight. Yet amid all the enthusiasm and noise, businesses continue to fall victim…
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Reputation is Authority’s Dark Shadow
Authority today is built faster than ever and lost just as quickly. In a time when every company is both a brand and a broadcaster, the line between success and failure is often just a headline away. Over the last…
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Stop Applying. Start Hunting: Why Marketing Job Seekers Need to Flip the Script
The job market, especially in marketing, sales, and public relations, is full of talented people hiding behind LinkedIn profiles and job board applications, waiting to be discovered. Yet the reality is that discovery rarely happens that way. Today’s employers, especially…
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Thanksgiving: The Marketing Industry’s Annual, Economic, and Emotional Reset
Thanksgiving is right around the corner. This United States holiday traces its roots, both documented and mythologized, to the early 17th-century settlement of New England. While the familiar tale involves the Pilgrims and the Native American Wampanoag tribe sharing a…
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beehiiv: Create, Grow, and Monetize Your Newsletter
Creators, journalists, and digital publishers are redefining what it means to own their audience. In a landscape where social platforms control distribution and algorithms change overnight, building a direct connection with your readers isn’t optional—it’s essential. Yet managing newsletters, websites,…