Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Customer Data Platforms
Bugherd: Collect Feedback Visually From Your Clients, Visitors, Or Platform Users With This Platform
It happened again yesterday. I was contacted by a prospect that launched a new site online with another vendor that they had invested heavily in. Months later and they’re not seeing any traffic or conversions. This isn’t uncommon. We’ve seen issues with blocked search engines, forms that are broken or don’t send data anywhere, links that are broken, and videos…
- Sales and Marketing Training
What Is A Request For Proposal (RFP)? Downsides, Best Practices, and Technology
A Request for Proposal (RFP) is a formal document used by organizations to solicit bids from potential vendors or service providers for a specific project, product, or service. The RFP process allows organizations to compare various solutions, pricing, and expertise offered by different vendors before making a decision. RFPs are typically used for complex projects or when the organization requires…
- Paid and Organic Search Marketing
Going International: What You Need To Know About Writing, Ranking, and Translating To A Global Audience
Expanding a business to international markets requires a strong online presence that appeals to a diverse audience. To rank on terms internationally, companies must optimize their websites and content for different languages, regions, and search engines. This article discusses various options and best practices for ranking on terms internationally, including site translation, hreflang tags, and more. Website Localization and Translation…
- Social Media & Influencer Marketing
Hashtag Research, Analysis, Monitoring, and Management Tools for #Hashtags
A hashtag is a word or phrase preceded by the pound or hash symbol (#), used on social media platforms to group content or make it more discoverable by others interested in a specific topic. At one time, hashtag was the word of the year, there was a baby named Hashtag, and the word was outlawed in France (mot-dièse). The reason…
- Paid and Organic Search Marketing
Uberall: The AI-Powered Multi-Location Marketing Platform
Businesses with multiple locations struggle to maintain consistent online visibility and engagement. Managing listings, responding to reviews, tracking analytics, and engaging customers across multiple platforms can quickly become overwhelming. Without a streamlined system, businesses risk losing potential customers to competitors who are more accessible and responsive online. Uberall Uberall provides an AI-powered multi-location marketing platform that simplifies location-based digital marketing.…
- Email Marketing & Automation
Sendspark: Best Practices And Fallback Methodologies for Video In HTML Emails
Getting the attention of your subscribers is becoming more and more difficult, necessitating strategies like interactive elements to entice a subscriber to engage with each email. One strategy that’s been growing in popularity is the use of videos in email. Video Support In HTML Email It’s important to note that when we say video in email, what we are really…
- Marketing Tools
Termshub: Ensure Your Site or Online Store Is Compliant Without Spending A Fortune On Legal Fees
As with any business, we have some great attorneys that we can contact regarding legal advice. It’s not inexpensive, though. Ensuring a client is fully compliant with all of the proper, documented policies and disclosures across their web properties can easily run up our legal fees into the tens of thousands of dollars. Legal advisors, contract reviews, and written policies…
- Advertising Technology
The 10 Elements That Can Be Tested In Your Next Display Ad Campaign
Split-testing, A/B testing, and multivariate testing are all methods used to improve the effectiveness of digital marketing campaigns. While these terms are sometimes used interchangeably, they refer to different testing methodologies with distinct advantages and limitations. Split-testing involves testing two versions of a single element to determine which performs better. For example, you might create two versions of an email…
- Content Marketing
CSS3 Features You May Not Be Aware Of: Flexbox, Grid Layouts, Custom Properties, Transitions, Animations, and Multiple Backgrounds
Cascading Style Sheets (CSS) continue to evolve and the latest versions may have some features that you may not even be aware of. Here are some of the major improvements and methodologies introduced with CSS3, along with code examples: Flexible Box Layout (Flexbox): a layout mode that allows you to create flexible and responsive layouts for web pages. With flexbox,…
- Content Marketing
How To Use CSS Sprites With Light And Dark Mode
CSS sprites are a technique used in web development to reduce the number of HTTP requests made by a web page. They involve combining multiple small images into a single larger image file and then using CSS to display specific sections of that image as individual elements on the web page. The primary benefit of using CSS sprites is that…
