Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Recollective: Uncover Actionable, Qualitative Insights Through AI-Powered Communities
Understanding customer behavior has never been more critical or more difficult. Traditional market research methods can be slow, expensive, and disconnected from the real-time feedback loop brands and agencies now require. Researchers and marketers need more innovative ways to gather meaningful insights from their audience without compromising speed, scale, or depth. Recollective Recollective is a Guided Discovery Platform that transforms…
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What Are Nofollow, Dofollow, UGC, Or Sponsored Links? Why Do Backlinks Matter for Search Rankings?
Every day my inbox is inundated with spamming SEO companies begging to place links in my content. It’s an endless stream of requests, and it irritates me. Here’s how the email usually goes… Dear Martech Zone, I noticed that you wrote this amazing article on [keyword]. We wrote a detailed article on this as well. I think it would make…
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Excel: Formulas for Scheduling Social Media Updates by Day of the Week And Random Times
One of the clients that we work with has a fairly consistent seasonality to their business. Because of this, we like to schedule social media updates far ahead of time. Most social media publishing platforms offer a bulk upload capability to schedule out your social media calendar. Since Agorapulse is a partner of Martech Zone, I’ll walk you through their…
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Agorapulse Academy: Get Certified in Social Media For Free!
For over a decade, I’ve been a power user and ambassador for Agorapulse. You can click through to the full article, but I’ll just reiterate that it’s the easiest social media management platform on the market. Agorapulse is integrated with Twitter, Facebook, Facebook Pages, Instagram, and even YouTube. The company is amazing, too, providing a constant flow of tips, strategies,…
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Interact: Create Interactive Quizzes That Increase Engagement, Capture Critical Data, And Generate More Qualified Leads
Interactive content, like quizzes, has become a popular lead-generation tool for many businesses. These interactive elements can offer a more engaging and personalized experience for users compared to static content. Interactive content generates 2x more conversions than passive content. DemandMetric Quizzes offer several benefits over static content when used for lead generation in marketing strategies, including: Higher engagement: Quizzes capture…
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Mailchimp: More Than An Email Service Provider, A Digital Marketing Suite
If you’re looking for an email service provider (ESP), there’s no doubt that you’ve heard of Intuit Mailchimp or have seen their ads… everywhere. Over the years, the platform has evolved to offer a wide range of services to small and medium-sized businesses – including CRM, content management, social media, and e-commerce capabilities. We have several clients on Mailchimp and…
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How To Load Adobe Fonts (Typekit) Faster With JavaScript
As I’ve been looking to improve the performance of my site, one area of concern is loading the custom fonts that I’m using via Adobe Fonts from Adobe Creative Cloud (also known as TypeKit). If you’d like to load fonts, there are quite a few ways: Browser-Safe Fonts: By avoiding the use of any custom fonts and, instead, using the…
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What is Big Data? What Are The 5 V’s? Technologies, Advancements, and Statistics
The promise of big data is that companies will have far more intelligence at their disposal to make accurate decisions and predictions on how their business is operating. Big Data not only provides the information necessary for analyzing and improving business results, but it also provides the necessary fuel for AI algorithms to learn and make predictions or decisions. In…
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How Marketers Are Managing Risk
There’s not a day that goes by that we’re not assisting our clients to manage risk. Even in our own company, we’re currently balancing the risks and rewards of an integration we’ve recently completed. Do we invest in the productization of the tool and take it to market? Or do we apply those resources to the continued growth of our…
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Internet of Things: What Is IoT? AIoT? How Is IoT Advancing Customer Experiences Now And In The Future?
The Internet of Things (IoT) refers to the interconnection of various devices and objects through the internet, allowing them to collect, exchange, and analyze data. This technology enables devices to communicate with each other and with users, creating a more efficient, automated, and integrated experience. The global IoT market was projected to reach around $1.6 trillion by 2025, up from…
