Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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What Is Resilient B2B Commerce? Building Adaptability in Business Relationships
Resilience is key to surviving and thriving amidst disruptions and uncertainties. Business-to-business ( B2B ) commerce has challenges quite different from consumer-related e-commerce. Aside from the target audience, B2B commerce often involves more complex and long-term relationships that include negotiations,…
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Trainual: Boost Your Sales and Marketing Performance with Comprehensive Onboarding, Playbooks, and SOPs
Most successful organizations will tell you that the success of their business came from optimizing processes, building efficiency, and executing consistently... which in turn enabled them to scale and grow. While platforms provide consistency and provide storage for institutional knowledge,…
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How To Start Your Own Marketing Agency or Consulting Firm
A good friend of mine contacted me this week asking about how he should go about how to start and build a business for consulting with companies on their marketing efforts. Given the challenges of the economy, you may have…
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DigiSigner: An Affordable Electronic Signature Platform For Small Businesses and Platforms
One technology that has gained significant traction for streamlining approvals is electronic signatures ( eSignature ). eSignatures enable secure and legally binding signing of documents without physical paperwork. DigiSigner stands out as a trusted and comprehensive solution among the leading…
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Customize Your WordPress Feed With A Featured Image and Copyright Statement (Pre and Post Content)
One interesting thing about WordPress is that the featured image has never been incorporated into the RSS feed. This is a bit unfortunate, as selecting or designing the featured image can draw much attention to an article. Prepend Content To…
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Apollo: Find, Email, Call, and Close Your Ideal Customers In This End-To-End Sales Platform
Finding leads, integrating systems, and managing multiple platforms can be daunting tasks for sales and business development teams. Apollo offers a comprehensive solution to address these challenges and efficiently improve how companies approach their sales processes. With its wide range…
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The Pros and Cons of Outsourcing B2B Lead Generation and Appointment Scheduling
Generating quality leads and scheduling appointments play a pivotal role in the success of B2B organizations. Many companies outsource these tasks to third-party providers to leverage specialized expertise, save time and resources, and improve efficiency. However, like any business decision,…
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Trendsi: Your Premium Fashion-Based Dropshipping Partner
The beauty and fashion industries are ideal for dropshipping for several reasons: Wide Range of Products: The fashion and beauty industry offers a vast range of products, including clothing, accessories, cosmetics, skincare, and more. This variety allows dropshippers to cater…
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Inbox Overload: 10 Key Email Reading Behavior and Trends For 2023
If there's one area in which I hope AI makes a dramatic impact, consumers and business people can better prioritize, filter, and respond to emails efficiently. The modern-day inbox isn't any more intelligent than two decades ago, and it's quite…
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4 Strategies to Boost Your CX Through Hyper-Focused Personalization Techniques
Today’s shoppers are busy, cost-conscious multitaskers. If your brand can deliver a short, rewarding, and successful shopping experience through personalized interactions, it will win their attention. Consider Stitch Fix’s style profiles created from zero-party ( 0P ) data, for example,…
