Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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E-commerce and Retail
7 Best Practices For Improving The SEO Of Your Shopify Store
Shopify is one the most sought-after eCommerce content management and shopping cart platforms with built-in Search Engine Optimization (SEO) features. It is easy to use with no coding skills required and simple backend administration, helping users save ample time and money. While Shopify makes certain things quick and easy, there is still a lot of effort to put in to…
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E-commerce and Retail
How Is Your Return Policy Turning Away Customers?
With the holiday shopping season, retailers are facing the annual influx of post-holiday returns – an inevitable but often frustrating business operation for many brands. Without an optimized returns process, a poor user experience can compromise relationships with consumers, along with affecting bottom-line revenue. By altering your e-commerce platform to properly accommodate returns, you can gain access to a wealth…
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Content Marketing
WordPress: How To Disable The New Widgets Administration
Every once in a while there’s a new feature in WordPress that just doesn’t appear to be well thought out. I believe one of these was when WordPress decided to go full-force with its Gutenberg editor and apply it to widget administration as well. I shared this recently in an article on the challenges of using WordPress as your CMS.…
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Sales and Marketing Training
The Rise of Revenue Job Titles in Sales and Marketing
With one analyst giving a global recession a 98% likelihood, it’s almost guaranteed that businesses will face significant challenges in the new year. Corporations have responded to the anticipated slow growth — along with astronomical inflation rates — by freezing strategic investments and implementing cost containment measures to build their resiliency. As a result, the sales environment has become increasingly…
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E-commerce and Retail
AmeriCommerce: A Flexible E-commerce Platform With Native Subscription Box Capabilities
While there are many popular e-commerce platforms, few have the native features that have really gained popularity over the years with consumers. One example of this is the subscription box, where a company brings together a themed box that’s mailed to a subscriber who pays a monthly fee. You’ll find these almost everywhere nowadays and I even subscribe to a…
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Marketing Infographics
Key Metrics You Should Be Focused On With Digital Marketing Campaigns
When I first reviewed this infographic, I was a bit skeptical that there were so many metrics missing… but the author was clear that they were focused on digital marketing campaigns and not an overall strategy. There are other metrics we observe overall, like the number of ranking keywords and average rank, social shares, and share of voice… but a…
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Marketing Infographics
How To CAREfully Choose A Name For Your Business
We’ve assisted in the process of naming quite a few businesses and products over the years for our clients and it’s not as easy as it seems. Out of the box, there are a few strategies you can use to come up with a name for your business, including: Use your own name – This can be a simple and…
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Customer Data Platforms
What Is Buyer Intent Data? How Can You Leverage Intent In Your B2B Marketing Strategy?
It seems incredible that more companies aren’t using intent data to drive their sales and marketing initiatives. The fact that so few ever dig that deep to uncover the best possible leads puts you and your company at a decided advantage. Today, we would like to take a look at a number of aspects of intent data and what it can do…
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Martech Zone Apps
App: How To Accurately Calculate Your Marketing Campaign Return on Investment (ROI)
Campaign ROI Calculator Campaign Results Direct Campaign Expenses * $ Expenses specifically for campaign. Direct Campaign Revenue * $ Attributable revenue generated by campaign. Indirect Campaign Revenue * $ Additional annual revenue, if any. Platform Expenses Annual Platform Expenses * $ Annual platform licensing and support. Annual Campaigns Sent * Campaigns sent on platform annually. Salary Expenses Annual Salaries *…
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Content Marketing
How To Syndicate External RSS Feeds In Your WordPress Theme or Child Theme
Some folks don’t realize it, but WordPress has integrated the ability to syndicate RSS feeds with some out-of-the-box features. While there are widgets to do this, you may actually want to include the ability to publish other feeds directly into your WordPress template. WordPress supports both Magpie and SimplePie RSS Caching within its available function, fetch_feed: fetch_feed – retrieve an…
