Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Hashtag Research, Analysis, Monitoring, and Management Tools for #Hashtags
A hashtag is a word or phrase preceded by the pound or hash symbol (#), used on social media platforms to group content or make it more discoverable by others interested in a specific topic. At one time, hashtag was…
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Uberall: The AI-Powered Multi-Location Marketing Platform
Businesses with multiple locations struggle to maintain consistent online visibility and engagement. Managing listings, responding to reviews, tracking analytics, and engaging customers across multiple platforms can quickly become overwhelming. Without a streamlined system, businesses risk losing potential customers to competitors…
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Sendspark: Best Practices And Fallback Methodologies for Video In HTML Emails
Getting the attention of your subscribers is becoming more and more difficult, necessitating strategies like interactive elements to entice a subscriber to engage with each email. One strategy that’s been growing in popularity is the use of videos in email.…
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Termshub: Ensure Your Site or Online Store Is Compliant Without Spending A Fortune On Legal Fees
As with any business, we have some great attorneys that we can contact regarding legal advice. It’s not inexpensive, though. Ensuring a client is fully compliant with all of the proper, documented policies and disclosures across their web properties can…
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The 10 Elements That Can Be Tested In Your Next Display Ad Campaign
Split-testing, A/B testing, and multivariate testing are all methods used to improve the effectiveness of digital marketing campaigns. While these terms are sometimes used interchangeably, they refer to different testing methodologies with distinct advantages and limitations. Split-testing involves testing two…
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CSS3 Features You May Not Be Aware Of: Flexbox, Grid Layouts, Custom Properties, Transitions, Animations, and Multiple Backgrounds
Cascading Style Sheets (CSS) continue to evolve and the latest versions may have some features that you may not even be aware of. Here are some of the major improvements and methodologies introduced with CSS3, along with code examples: Flexible…
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How To Use CSS Sprites With Light And Dark Mode
CSS sprites are a technique used in web development to reduce the number of HTTP requests made by a web page. They involve combining multiple small images into a single larger image file and then using CSS to display specific…
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Why Our Eyes Need Complementary Color Palette Schemes… And Where You Can Make Them
Did you know that there’s actually biological science behind how two or more colors complement one another? I’m not an ophthalmologist or an optometrist, but I’ll try to translate the science here for simple folks like myself. Let’s start with…
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Synthesia: Turn Your Product Marketing, How-To Articles, or Training Content Into Engaging AI Avatar-Driven Multi-Language Video
If you’ve ever developed professional sales and marketing presentations or training videos, you know how resource-driven, time-consuming, and expensive the process can be. Once your script is finalized… setting up a scene with great lighting and audio, finalizing and negotiating…
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Accrisoft Freedom: Websites and Mobile Apps for Your Membership Organization
Accrisoft Freedom is a content management system (CMS) and management platform designed to cater specifically to the needs of membership-based organizations. This includes non-profit organizations, chambers of commerce, trade associations, and other similar entities. With a focus on mobile-first, Accrisoft…
