Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
New Year Security Tune-Up: How To Fix Your Password Chaos and Keep Your Business Safe
Managing passwords securely and efficiently is essential for companies and agencies. With the advent of new tools and updates in popular operating systems, there’s no excuse for leaving your security to chance. Let's explore the latest advancements in password management,…
-
Sender: The Affordable Email and SMS Platform Built for Growth
Modern email marketing has become a balancing act between performance, cost, and complexity. Marketing teams are expected to deliver personalized, automated campaigns while maintaining deliverability, compliance, and measurable ROI—all without bloated pricing or fragile tool stacks. For many organizations, legacy…
-
Navigating Website Privacy Standards
Website privacy has evolved from a disclosure exercise into an operational discipline. Regulators and privacy advocates no longer focus solely on whether a privacy policy exists; they increasingly examine whether an organization understands its data flows, limits collection, secures information…
-
Appfigures: From Downloads to Revenue, Build a Smarter App Growth Strategy
Growing a mobile app today is less about instinct and more about clarity. Teams are expected to understand performance across app stores, advertising channels, markets, and competitors while responding faster to changes that directly impact downloads and revenue. Without reliable,…
-
CallHippo: Scale Outbound Sales Teams To Close More Deals Faster
Sales teams today are under constant pressure to do more with less. Reps are expected to reach more prospects, personalize every conversation, follow up consistently, and report performance with precision—all while working remotely or across distributed territories. Traditional phone systems…
-
Optiway Route Planner: Simplify Delivery Routes with Up to 200 Stops & an Intuitive Interface
As delivery volumes increase and service expectations tighten, route planning has moved from a tactical task to a strategic business function. Tools like Optiway Route Planner are designed for organizations that manage dense, multi-stop routes every day and need reliability,…
-
Are We Transitioning From the Digital Age Into The Autonomous Age?
The way societies name their eras is revealing. Each label captures not just a dominant technology, but a shift in how work is performed, how value is created, and how humans relate to their tools. The Digital Age did not…
-
Lindy: The AI Agents That Ship Research, Analysis, Creative, and Campaigns While You Sleep
Marketing teams are under constant pressure to move faster without sacrificing quality. Research takes too long, strategy fragments across tools, and creative production becomes a bottleneck just as opportunities emerge. Even well-resourced teams struggle to connect insights to execution, often…
-
Gamma: Design Presentations, Websites, and Docs at the Speed of Thought With AI
Turning strong ideas into polished, shareable content has traditionally required time, design expertise, and multiple tools. Teams often stall at the blank page, struggle with inconsistent branding, or lose momentum coordinating across slides, documents, and websites. In fast-moving organizations, that…
-
The Complete Guide to Designing High-Impact Product Pages for Retail and E-commerce
For modern retail and e-commerce businesses, the home page is not the primary entry point. Product detail pages (PDP) are. Prospects arrive directly on product pages from organic search results, internal site search, paid search ads, paid social campaigns, social…