Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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7 Reasons That Sales Teams Are Missing Quotas in 2025
Sales teams are facing mounting challenges in meeting their targets. Economic shifts, complex tech stacks, and evolving buyer needs are making quotas increasingly challenging to achieve. This article breaks down the top reasons for these misses, ranked by impact, based on data from various research sources. Each section provides a concise yet thorough examination of the issue. Table of ContentsMarket…
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How To Increase Traffic To A News App: 5 Data-Backed Push Notification Strategies
For news apps, push notifications are a key tool for keeping audiences informed and engaged. But what’s the right strategy? Many assume that sending more push notifications leads to higher engagement, while others believe that frequent daily messages impact unsubscribe rates. To find the answer, Pushwoosh conducted a study to uncover global trends and find out what actually drives traffic…
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Content Was King, Now It Feeds The King
For decades, the marketing industry rallied around a simple mantra: Content is King. The phrase captured a fundamental truth of the digital era. Search engines rewarded publishers who created consistent, authoritative material. Brands built trust and visibility by producing articles, guides, whitepapers, and case studies that proved expertise and answered audience needs. But the dynamics of digital engagement are shifting.…
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App: List of Google Business Profile Categories (Searchable)
One of the most overlooked aspects of local search optimization is the category you assign to your business in Google Business Profile (GBP). While your business name, address, phone number, and hours are obvious details, your category quietly drives how and when your profile appears in Google Search and Maps. Choose wisely, and you’ll attract the right customers. Choose poorly,…
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Finding the Best Hosting Company for Your Business: A Practical Guide
When a business owner begins the search for best hosting company, the answers are often confusing. Every provider markets itself as fast, secure, and reliable. Review sites contradict each other. Even peers in your industry might have wildly different experiences. The truth is that there is no universal best choice. What matters is understanding the hosting landscape and aligning it…
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The Complete Guide to Optimizing Your Lead’s Website Journey with Google Analytics
For many businesses, websites are built with content, menus, and forms, but without a clear understanding of how customers are meant to navigate them. The result is that visitors drift away, get distracted, and leave without taking any meaningful action. In contrast, the most effective websites are structured around the customer journey, the progression from awareness to consideration to conversion.…
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Five Lessons and One Big Secret to Blogging Faster (and Better)
After twenty years of publishing and more than 5,000 articles, I’ve learned that speed isn’t just about typing faster or shaving minutes off your outline. Sustainable speed comes from decisions you make before you write, systems you rely on while you write, and habits you practice after you publish. The five lessons below form the foundation of how I consistently…
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The Competitive Edge of Subscription-Based Design for Growth-Focused Brands
Subscriptions have revolutionized industries ranging from software to media, and now they are transforming the creative services sector. For marketing teams under pressure to deliver more campaigns, more assets, and better results with fewer resources, the subscription model offers a viable solution. Subscription-based design accelerates campaign execution, ensures brand consistency, and keeps costs predictable in a marketplace where speed and…
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Scraping Without Friction: Engineering a Crawler That Lasts
29.9% of all online traffic is bot traffic that’s scraping or retrieving data. Cloudflare Radar Web scraping is often portrayed as shady. In reality, it underpins many legitimate business activities. Companies scrape to migrate websites, capture competitor pricing, monitor their brand mentions, enrich data, and even re-purpose their own content across platforms. Because approximately one-third of scraping activity is malicious,…
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App: Convert CSV to JSON or JSON to CSV
Working with data isn’t always as seamless as we’d like. Some platforms still rely on comma-separated values (CSV) files, which are human-readable and straightforward but not always flexible. Others are increasingly adopting JavaScript Object Notation (JSON), a format that is lighter, structured, and widely supported by modern APIs and cloud services. If you find yourself bouncing between the two, the…
