Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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vidIQ: Optimize Every Upload Without Leaving YouTube
Growing a YouTube channel has become exponentially more complex. Competition is relentless, algorithms evolve constantly, and creators are expected to be equal parts strategist, editor, analyst, and publisher. Simply uploading consistently is no longer enough. Sustainable growth now depends on…
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How Publishers Can Regain Control with an Ad Server
There’s a subtle collapse underway in digital publishing; we all see it. CPMs feel squeezed, margins are thinner, and the monetization power seems to live in others’ hands. CTV CPMs sold to buyers are anywhere between 10% and 30% cheaper…
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The End Is Always Near: Why Tech Doom Predictions Never Age Well
Technology history tends to move in cycles of anxiety and adaptation. Periods of rapid adoption expose real constraints, and those constraints invite confident predictions that the system is on the verge of collapse. Bandwidth will run out. Storage will become…
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The Social Media Salary Guide for 2025
Social media compensation in 2025 reflects an industry that has finally outgrown its experimental phase. What was once treated as a junior marketing function is now a core revenue, brand, and communications channel, and salaries are adjusting accordingly. Entry-level and…
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Why and How I Migrated Redirects off WordPress to Cloudflare
Recently, I wrote about how my site was being attacked and how I finally migrated to Cloudflare to end the barrage of bot traffic. The bot traffic was also destroying performance on my site because it was hitting what appeared…
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The Modern Content Marketing Stack: 70+ Platforms For Every Stage In the Customer Journey in 2025
Content marketing stacks have grown sprawling and confusing. Teams accumulate tools for writing, SEO, social media, email, analytics, collaboration, and GenAI, often without a shared model for how those tools fit together. The result is overlap, gaps, wasted spend, and…
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Domains, Subdomains, and SEO in 2025: A Practical Guide for Businesses and Marketers
Domain strategy is one of those decisions that feels technical on the surface but has lasting consequences for brand equity, organic visibility, and revenue. In 2025, search engines are more sophisticated than ever, yet they remain deeply reliant on historical…
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The 2025 State of Internet-Based Taxation in the United States… is Ridiculous
If you sell anything online in the US, you are operating inside a tax system that was never designed for frictionless, borderless commerce. The result is a compliance landscape that is both mature (nearly every state has caught up to…
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DoubleVerify: Improve the Effectiveness of Your Online Advertising
Digital advertising has reached a breaking point. Marketers are under pressure to prove outcomes, not impressions, while navigating fraud, brand risk, fragmented measurement, and walled-garden opacity. As budgets tighten and scrutiny increases, confidence in where ads run and what they…
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Marketing Automation Sequences that Drive Customer Retention and Expansion
Building an effective marketing automation program is no longer about sending more messages. It is about delivering the right message at the right moment, through the right channel, based on real customer behavior and lifecycle signals. Whether you sell a…