Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Why MarTech Stacks Fail Marketers 

    Why MarTech Stacks Fail Marketers 

    I’ve spent years working with B2B brands that sell through distributors, dealers, and resellers. Over and over, I see the same challenge: MarTech stacks are great for direct engagement, but they weren’t built for partner ecosystems. This is where through-channel…

  • Why Human Creativity Is the Most Critical Talent in the AI Age of Marketing

    Why Human Creativity Is the Most Critical Talent in the AI Age of Marketing

    We’ve entered an era where artificial intelligence (AI) has drastically lowered the barrier to entry for marketing. What once required teams of analysts, copywriters, and designers can now be done in minutes by a solo operator with access to GenAI…

  • Online Ad Benchmarks from WordStream (Google vs. Facebook)

    Measuring Performance: Google Ad vs Facebook Ad Benchmarks in 2025

    If you’re running digital ad campaigns on Google or Facebook, knowing how your results stack up to industry benchmarks is essential. Not only does it help validate your strategy, but it also reveals opportunities to refine targeting, messaging, and budget…

  • Resellers vs. Curators: The End of the Resale Era in Programmatic

    Resellers vs. Curators: The End of the Resale Era in Programmatic

    Resellers helped scale programmatic by aggregating reach. As the market focus shifts to results, inefficiency and opacity in the supply chain are no longer acceptable. Advertisers want line-of-sight into spend. Publishers want tighter control over access to their inventory. The…

  • B2B Marketing Trends

    The Top Five B2B Trends That Will Shape Marketing In 2026 

    B2B markets are entering a period of rapid transformation.  Advances in artificial intelligence (AI), shifts in digital discovery, and increasing sustainability demands create both challenges and opportunities for growth. Success in 2026 will require clarity, adaptability, and aligning strategy with…

  • How to Avoid Malvertising Scams

    How Publishers Can Protect Themselves from Modern Malvertising Scams

    The email lands in your inbox: Major brand CPM, go live today. The sender’s domain is unfamiliar, but the offer sounds lucrative. They’re offering premium rates, a fast turnaround, and a recognizable brand. You hesitate for a moment, but the…

  • Framework: Modular Laptop with Upgradeable Components

    Will We Ever Return to Building Our Own Computers? Framework Gives Me Hope

    I began my digital career by connecting PCs to PLCs and networking the devices to retrieve performance data for preventive maintenance routines. Back then, building a PC was part art, part obsession, part continual discovery. You’d choose your case, pick…

  • Marketing Effectiveness Measurement

    Unlocking Marketing Effectiveness With Scalable Measurement

    Marketing’s value has often been difficult to quantify, but that challenge is no longer something marketers can sidestep. With customer journeys spanning numerous channels, privacy regulations reshaping data access, and finance leaders demanding accountability for every dollar, measurement has evolved…

  • The Power of Simplicity

    The Power Of Simplicity: Why Less Is So Hard To Master

    In nearly every corner of business, from product design to marketing, communications, and customer experience, simplicity proves itself to be the winning strategy. It reduces friction, speeds up decision-making, increases adoption, and fosters trust. Yet, despite all this evidence, most organizations tend…

  • Stop Writing for Search Engines

    Seriously… Stop Writing for Search Engines

    I’ve rewritten this article several times over the past 20 years, and I’ve never stopped advising clients with the same advice. Stop writing for search engines! My reputation as an SEO consultant precedes me, although to be honest, I’ve never…

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