Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Martech Zone Apps
App: How To Generate A Secure Password (And Our Generator)
When you loaded this page, Martech Zone created a unique password for you: Our readers appreciated this app so much that we launched it on its site. Check out our password generator at Got Password? How To Generate A Password There are four unique characteristics of a strong password: Length: Always use a password that’s at least 12 characters long. Mixed…
-
Public Relations
How Doctors Are Utilizing Social Media To Expand Their Online Reputation
Social media is a driving force in brand perception. Neglecting to build a presence on these platforms means missing an opportunity to reach a new audience. 75 percent of consumers acknowledge being influenced by online ratings and reviews when selecting a healthcare provider. The number of respondents who research physicians on social media specifically when making this decision shot up…
-
Sales and Marketing Training
Marketing Campaign Checklist: 10 Steps To Plan For Superior Results
As I continue to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their marketing campaigns that prevent them from meeting their maximum potential. Some findings: Lack of clarity – Marketers often overlap steps in the buying journey that don’t provide clarity and focus on the purpose of the audience. Lack of…
-
Content Marketing
Celtra: Automate the Ad Creative Design Process
According to Forrester Consulting, on behalf of Celtra, 70% of marketers spend more time creating digital advertising content than they’d prefer. But respondents noted that automating creative production will have a major impact over the next five years on ad creative design, with the most impact on: The volume of ad campaigns (84%) Improving process/workflow efficiency (83%) Improving creative relevancy…
-
Social Media & Influencer Marketing
LeadDelta: How to Organize and Manage Your LinkedIn Connections
The more people you know on LinkedIn, the better off you will be. It’s indisputable that having a high number of LinkedIn connections may help you expand your personal brand by increasing the reach of your published content, enhancing LinkedIn search results, and increasing profile views. However, It’s easy to get overwhelmed by your network and forget why you added…
-
Mobile Marketing, Messaging, and Apps
Sinch Conversation API: One Simple API To Reach Customers Over Multiple Channels
In today’s mobile-first world, customers expect more accessible, personalized real-time communication with the brands they love and trust. One size fits all communications strategies are archaic; customers want to feel like a brand is speaking directly with them, not at them and the rest of their thousands-long contacts list. To gain a competitive edge and satisfy customers’ demands, businesses of…
-
Analytics & Testing
Google Analytics 4: What Marketers Need To Know… And Do… Today!
On July 1, 2023, standard Universal Analytics (UA) properties will stop processing data and Google Analytics users are being advised to migrate to Google Analytics 4 (GA4). It’s critical that you immediately integrate Google Analytics 4 with your site, though, so that you actually have historic data come July! What Is Google Analytics 4? This is a question still burning in…
-
Content Marketing
hCaptcha: An Intelligent, Private CAPTCHA Alternative To Google ReCAPTCHA
If you’ve been a long-time visitor, you’ve probably noticed the significant changes I’ve made to the site. My last theme was outdated and the company disappeared that supported it so I installed a new theme and have been iterating through migrating all of the customizations. Simultaneously, I’ve also been working on improving the site’s speed to improve the visitor experience…
-
Sales and Marketing Training
What Is A Statement Of Work (SOW)? How To Write A SOW… Including Sections
A solid relationship between a service provider, implementation consultant, or agency is critical to the success of any implementation, integration, or execution of your marketing strategies. While the vendor has expertise in the products or services they’re providing, the institutional knowledge of the client is just as important. While many companies work from a conversation to a proposal, to a…
-
Advertising Technology
What Are The 4 Ps Of Marketing? Should We Update Them For Digital Marketing?
The 4Ps of marketing are a model for deciding the key elements of a marketing strategy, developed by E. Jerome McCarthy, a professor of marketing, in the 1960s. McCarthy introduced the model in his book, Basic Marketing: A Managerial Approach. McCarthy’s 4Ps model was intended to provide a framework for businesses to use when developing a marketing strategy. The model…
