Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How to Set Up Appointment Scheduling With Your Google Workspace Account
One of the slippery slopes of running a business is periodically reviewing all of your software to ensure you're not paying for duplicate services. Google Workspace now offers appointment scheduling so we no longer need to pay for Calendly .…
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How To Create A Marketing Budget: Methods, Line Items, Averages, and Considerations
We recently had a newly launched company that asked us to provide a statement of work ( SOW ) that incorporated building and executing a strategy for high growth. We did quite a bit of analysis on their system, their…
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LowFruits: Research And Find Low-Competition, Easy-To-Rank Keywords For Organic Search
Keywords are words or phrases that people use to search for information on search engines like Google. In SEO , keywords are important because they help search engines understand the content on a webpage and match it to a user's…
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Formidable: Disable Form Submissions From Human Form Spammers On Your WordPress Site
By far, one of the best decisions I made was to include an hCaptcha on my forms and to purchase the paid version of CleanTalk to end the automated form spam bots. It's worked. On a daily basis, the plugin…
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Google to Sunset Four Attribution Models in Ads and Analytics: Here’s What You Need to Know
Attribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout a customer's journey, from awareness through to conversion. They help determine the effectiveness of various marketing channels and campaigns in driving conversions or sales. Attribution…
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How to Maximize the Impact of Google’s Performance Max (PMax) Features
Google is rolling out several new methods to enhance and demonstrate the incremental value of Performance Max ( PMax ) campaigns. Google Performance Max is a campaign type that helps advertisers maximize their reach and meet customers across various channels,…
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20 Tips To Increase Your Customer Survey Response Rate And Ensure Quantifiable, Actionable Results
Customer surveys can give you an idea of who your clients and prospects are. This can help you adapt, and adjust your brand image, and it can also aid you in making predictions about their future wants and needs. Conducting…
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From De-influenced to Authentic: A Societal Shift Reflects Back on Social Media
Social media has given rise to a new generation of influencers seeking fame and fortune. Unlike Hollywood and sports celebrities, anyone can become an influencer if they successfully build a brand and following. However, influencers have recently faced backlash for…
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Media Relations Platforms To Find And Pitch Journalists and Influencers
When we're working with companies to assist in increasing their visibility online for building awareness and acquiring new customers, there are three general strategies that we recommend: Public Relations - pitching media outlets that already have a relationship with your…
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Address Standardization 101: Benefits, Methods, and Tips
When was the last time you found all addresses in your list followed the same format and were error-free? Never, right? Despite all the steps your company may take to minimize data errors, address data quality issues – such as…
