Wendy Mei's Articles on Martech Zone
Total articles: 1
Wendy Mei
Wendy leads the product and strategy team, overseeing the consumer and business product lines, worldwide sales, and strategies. She is responsible for aligning Playsee’s core values with all internal and external stakeholders and creating an unparalleled neighborhood-centric social experience to millions of users on Playsee. Wendy holds a degree in Business Administration and Statistics from Carnegie Mellon University, United States.
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Social Media & Influencer MarketingWendy MeiApr 21, 2023
From De-influenced to Authentic: A Societal Shift Reflects Back on Social Media
Social media has given rise to a new generation of influencers seeking fame and fortune. Unlike Hollywood and sports celebrities, anyone can become an influencer if they successfully build a brand and following. However, influencers have recently faced backlash for being inauthentic in their appeal such as their appearances, lifestyle, and what they say and do. We are in the…