Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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What is Big Data? What Are The 5 V’s? Technologies, Advancements, and Statistics
The promise of big data is that companies will have far more intelligence at their disposal to make accurate decisions and predictions on how their business is operating. Big Data not only provides the information necessary for analyzing and improving…
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How Marketers Are Managing Risk
There's not a day that goes by that we're not assisting our clients to manage risk. Even in our own company, we're currently balancing the risks and rewards of an integration we've recently completed. Do we invest in the productization…
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Internet of Things: What Is IoT? AIoT? How Is IoT Advancing Customer Experiences Now And In The Future?
The Internet of Things ( IoT ) refers to the interconnection of various devices and objects through the internet, allowing them to collect, exchange, and analyze data. This technology enables devices to communicate with each other and with users, creating…
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NetHunt: The CRM Built For Google Workspace
NetHunt CRM is a versatile Customer Relationship Management ( CRM ) solution designed to integrate seamlessly with Google Workspace (formerly G Suite ). It is an ideal choice for small to medium-sized businesses that leverage Google Workspace tools for daily…
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What Is A Supply-Side Platform (SSP)?
A supply-side platform ( SSP ) is a critical component of the programmatic advertising ecosystem. It enables publishers to manage, sell, and optimize their ad inventory across multiple ad exchanges in real-time. In this article, we'll explore the role of…
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What Is A Demand-Side Platform (DSP)?
A demand-side platform ( DSP ) is a software solution that allows advertisers and marketers to purchase digital ad inventory across various ad exchanges, networks, and publishers in real-time, using a single interface. It streamlines the media buying process and…
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Is Your Business On Bing? Why And How You Should Add It To Bing Places
Bing Places is a local business listing service provided by Microsoft's search engine, Bing . It allows businesses to create a profile with their basic information, such as name, address, phone number, website, business hours, and photos so that potential…
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How To Stop WordPress From Guessing Redirects When It Believes It Will Result in a 404 Error
If you're a longtime reader of Martech Zone, you've probably noticed much progress on cleaning up the site. I've been correcting incorrect internal links, adding many redirects, removing articles to discontinued platforms, and updating critical articles. Working nights and weekends,…
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Why Should Your Company Invest In A Social Media Management Tool?
Social media management tools are software platforms that help businesses manage, schedule, and analyze their social media marketing efforts across multiple platforms. 87% of marketers reported using social media management tools to manage their social media presence. Social Media Examiner…
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Waze Ads: The Perfect Tool for Local Businesses to Reach New Customers
With over 140 million active users in more than 185 countries, Waze has become one of the most popular navigation apps in the world. It is also an excellent platform for local businesses to reach new customers through targeted advertising.…
