Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Call To Action Best Practices: Offers, Verbiage, Design, Locations, and More
Every advertisement, email, or distributed piece of content that has been distributed by marketers should include a call to action ( CTA ). A prospect or customer that's being informed wants... needs to be told what the next action(s) should…
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Keap: A Powerful CRM With Sales and Marketing Automation for Small Businesses
Every industry has unique needs when it comes to Customer Relationship Management ( CRM ) and sales and marketing automation. Keap has the flexibility to meet your small business’s needs... with users in accounting, coaching, consulting, financial advisors, gyms, fitness,…
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NapoleonCat: A Social Management Platform To Moderate, Publish, Analyze, and Grow Your Social Media Presence
NapoleonCat is your team's social media toolkit, integrated with Facebook, Messenger, Instagram, Twitter, LinkedIn, Google Business, and YouTube. The platform is utilized by SMBs , online stores, agencies, and enterprise organizations. https://www.youtube.com/watch?list=TLGG841JByF7AnkwOTAyMjAyMw&v=WFTB_D-_S4o Features of NapoleonCat include: ...
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Post Planner: Social Media Management Software For Content Creation, Curation, Scheduling, And Analysis
In a recent article, we shared how small businesses are utilizing social media to grow their business. An enormous challenge for businesses to manage their social media following and foster a community is the ability to scale their presence across…
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Improvely: Detect, Block and Deter Click Fraud
Click fraud continues to be prevalent in the pay-per-click industry. Estimates from Click Forensics and Anchor Intelligence say 17-29% of clicks on paid ads are fraudulent. These clicks from scammers and competitors are costing you money while producing no sales,…
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How Small Businesses Are Using And Benefitting From Social Media
Our small business prospects and clients often ask us about our expertise and use of social media to drive business results. I am a firm believer that businesses should have a strong social media presence, but I'd argue that it's…
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Snappy: An Enterprise Gifting Platform To Reward Your Customers or Employees
Meeting the expectations of your customers is the baseline in a B2C or B2B relationship. If I were to quantify meeting expectations, I'd provide a letter grade of a C+. Creating a memorable or delightful experience requires a different approach.…
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App: Cost Per Action Calculator
[formidable id="20"] What Is Cost Per Action? Cost Per Action ( CPA ) is calculated by dividing the total cost of a marketing campaign by the number of actions (conversions) it generated. CPA measures the cost of acquiring a customer…
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CallRail: Attribute Your Inbound Calls To The Campaigns That Drive Them
If you're utilizing the same phone number throughout your site, advertising campaigns, and marketing material, it's impossible to know what effort was attributed to that phone call. Understanding what makes your phones ring (and texts ping) helps businesses focus their…
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Mac OSX: How To Customize your Terminal Window With Profiles
One of the things I enjoy about OSX is the flexibility of the look and feel of the operating system. If you do any development on OSX, I'm sure you've opened Terminal to do some work. The default, small, black…
