Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
3 Keys To Marketing Effectively For B2B Growth
If you’re a B2B marketer you can’t help but notice that the world is a little different these days. Lately, we’ve all been feeling the effects of an uncertain economy – in the broader market and maybe within our own…
-
What Is A Content Delivery Network (CDN)?
Although prices continue to drop on hosting and bandwidth, it can still be pretty expensive to host a website on a premium hosting platform. And if you’re not paying a lot, chances are that your site is pretty slow –…
-
Filestage: Streamline Your Video Review And Approval Process
We’ve been working on an explainer video for the last couple of weeks, and it’s been going extremely well even though it’s bringing together five groups of talent – the client, the scriptwriter, the illustrator, the animator, and the voice-over…
-
Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management
It’s amazing to see how advanced sales automation platforms are getting these days. I was just speaking with a colleague of mine where I mentioned that customer relationship management (CRM) was no longer a platform, it’s basically a feature. The…