Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Seven Steps to Meet the Customer Experience Imperative and Cultivate Customers for Life
Customers will leave after a single bad experience with your company, which means customer experience ( CX ) is the difference between red and black in your business ledger. If you can’t differentiate by consistently delivering an amazing and effortless…
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Virtual Events Don’t Have to Suck: Marketing Departments Can Make Them Dazzle
We all participated in a lot of virtual events during the pandemic — every human interaction became a Zoom or Meets meeting. After two years of staring at screens, it’s hard to get people to tune into another boring virtual…
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Data Standardization: Define, Test, and Transform
While organizations shift towards establishing a data culture across the enterprise, many are still struggling to get their data right. Pulling data from disparate sources and getting varying formats and representations of what is supposed to be the same information…
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Understanding Address Parsing, Standardization, and Delivery Verification APIs
A key offering that many of our clients appreciate is our trackable direct mail . With a dynamic QR code, we can identify every direct mail recipient that uses their smartphone to open a call-to-action... from dialing a phone number…
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Camtasia: The Easiest Screen Recording and Video Editing Software For Your Business
Whether you're looking to create interactive software demos, training videos, or tutorials, utilizing desktop software is almost a must. Editing, publishing, and converting video files requires plenty of hardware and memory... so online platforms aren't typically an option. Some video…
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How Do Companies Benefit From Internal Social Platforms?
There's a growing movement to bring the advantages of social networks to corporations. I recently researched this topic during a social networking session with the IABC , and the findings are worth exploring further. Business Cases for Internal Social Platforms…
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7 Vital Email Marketing Tips For Engaging and Converting Millennials
With over 72.1 million millennials in the United States alone, they're the largest living generation. And they're willing to invest in brands that care about building lasting relationships and spend money on the brands they love. In 2020 in the…
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What Are Single Opt-In, Confirmed Opt-In, And Double Opt-In?
When building an email list, how you collect consent isn’t just a technical detail—it shapes your entire subscriber relationship, affects email deliverability, and determines compliance with privacy regulations. The three primary types of opt-in mechanisms (single, confirmed, and double) each…
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Vyond: Build Your Own Animated Videos With This Video Animation Studio
I've helped several companies develop their video strategies over the years and animated video explainer videos are an amazing piece of content that can be used to concisely and thoroughly explain your products, services, and solutions, as well as differentiate…
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How To Validate An Email Address With Regular Expressions (Regex). Sample HTML5, PHP, C#, Python, and Java Code.
Virtually every programming language supports regular expressions nowadays. While some developers don't like them, they truly are a best practice as they typically perform functions like validation extremely fast with fewer server resources. Email addresses are a perfect example... where…
