Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Advertising Technology
Navigating the Minefield of Mobile Ad Fraud: Strategies, Insights, and State of the Industry
Mobile ad fraud is a significant challenge within the advertising industry, undermining the effectiveness and efficiency of mobile campaigns. Understanding the various forms of fraud and implementing strategies to combat them is crucial for advertisers looking to safeguard their investments. In 2021, the estimated mobile ad fraud exposure was $2.1 billion. Appsflyer What Is Mobile Ad Fraud? Fraudsters make money…
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Email Marketing & Automation
Why Marketing and IT Teams Should Share Cybersecurity Responsibilities
The pandemic heightened the need for every department within an organization to pay more attention to cybersecurity. That makes sense, right? The more tech we use in our processes and day-to-day work, the more vulnerable we could be to a breach. However, the adoption of better cybersecurity practices should begin with well-versed marketing teams. Cybersecurity has typically been a concern…
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Content Marketing
How To Combine Posts and Custom Post Types In WordPress Queries and RSS Feed
One of the most amazing features of WordPress is the ability to build Custom Post Types. This flexibility is fantastic… as custom post types can be utilized for a business to organize other types of posts like events, locations, FAQs, portfolio items easily. You can build custom taxonomies, additional metadata fields, and even custom templates to display them. On our…
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Email Marketing & Automation
How To Enable Automatic Google Analytics UTM Tracking in Salesforce Marketing Cloud
Marketing Cloud’s integration with Google Analytics 4 (GA4) is a powerful tool that enables you to track and analyze customer journey activities. Marketing Cloud automatically appends tracking data to every link in your emails, SMS messages, and journeys. This comprehensive overview will guide you through the integration, data sampling limitations, configuring web tracking, and the benefits of automatic tracking data.…
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Customer Data Platforms
DESelect: Marketing Data Enablement Solutions for Salesforce AppExchange
It is important for marketers to establish 1:1 journeys with customers at scale, quickly, and efficiently. One of the most used marketing platforms used for this purpose is the Salesforce Marketing Cloud (SFMC). SFMC offers a wide range of possibilities and combines that multifunctionality with unprecedented opportunities for marketers to connect with customers across different stages of their customer journey.…
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Marketing Infographics
How Important Is Your LinkedIn Profile Photo?
Several years ago, I attended an international conference and they had an automated station where you could pose and get a few headshots. The results were stunning… the intelligence behind the camera had you position your head to a target, then the lighting automatically adjusted, and boom… the photos were taken. I felt like a dang supermodel they came out…
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Analytics & Testing
Mobile Marketing Is Back In Vogue – How Can Brands Automate And Scale-up Their Mobile Campaigns?
Everyone accepts the ubiquity of mobile devices. In many markets today – particularly in the developing world – it’s not simply a case of mobile first but mobile only. For marketers, the pandemic accelerated the move to digital at the same time as the ability to target users via third-party cookies is being phased out. This means direct mobile channels…
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Advertising Technology
Maximize Your 2022 Marketing Efforts with Consent Management
2021 has been just as unpredictable as 2020, as a host of new issues are challenging retail marketers. Marketers will need to remain agile and responsive to challenges old and new while attempting to do more with less. COVID-19 irreversibly changed the way people discover and shop — now add compounding forces of the Omicron variant, supply chain disruptions and…
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Content Marketing
Owning Your Domain!
Companies often write content on other domains due to the popularity and reach of these external publications or social media platforms. This strategy can significantly enhance a brand’s visibility, tapping into the established audience of these platforms. And, of course, it can also considerably improve the other domain’s visibility and drive rank and authority to their brand. An example I…
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E-commerce and Retail
Detecting Your Prospect’s Buying Triggers: Lessons from the Mall
One of the most frequently asked questions I hear is: How do you determine which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer, of course, is that it depends on where your prospect is in the buying cycle.…
