Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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What Is An Infographic? What Are The Benefits Of An Infographic Strategy?
As you flip through social media or websites, you’ll often arrive at some beautifully designed informational graphics that provide an overview of a topic or break down tons of data into an elegant, single graphic, that is embedded in the article. The fact is… followers, viewers, and readers love them. The definition of an infographic is just that… What Is…
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How To Use TikTok For B2B Marketing
TikTok is the fastest-growing social media platform in the world, and it has the potential to reach over 50% of the US adult population. There are plenty of B2C companies that are doing a good job of leveraging TikTok to build up their community and drive more sales, take Duolingo’s TikTok page for example, but why don’t we see more…
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What Is Backlinking? How to Produce Quality Backlinks Without Putting Your Domain At Risk
When I hear someone mention the word backlink as part of an overall digital marketing strategy, I tend to cringe. I’ll explain why through this post but want to begin with some history. At one time, search engines used to be large directories that were primarily constructed and ordered much like a directory. Google’s Pagerank Algorithm changed the landscape of…
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After the Deal: How to Treat Customers with a Customer Success Approach
You’re a salesperson, you do sales. You are sales. And that’s just it, you think your job’s done and you move on to the next one. Some salespeople don’t know when to stop selling and when to start managing the sales they’ve already made. The truth is, post-sale customer relationships are just as important as presale relationships. There are several…
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What is Exit Intent? How Is It Used To Improve Conversion Rates?
As a business, you’ve invested a ton of time, effort, and money into designing a fantastic website or e-commerce site. Virtually every business and marketer alike work hard to acquire new visitors to their site… they produce beautiful product pages, landing pages, content, etc. Your visitor arrived because they thought you had the answers, the products, or the services that…
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Email Subject Line Words That Trigger Spam Filters And Route You To The Junk Folder
Getting your emails routed to the junk folder sucks… especially when you’ve worked so hard to build a list of subscribers that fully opted in and wish to view your email. There are a few factors that impact your sender reputation that can impact your ability to make it to the inbox: Sending from a domain or IP address with…
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How To Create A Temporary Login To WordPress Via A Direct Link
I’ve worked across hundreds of clients with WordPress, developing themes, plugins, integrations, etc. For the most part, a tried and tested theme or plugin that has a great rating and reputation operate seamlessly on a client site. But, every so often, a plugin or theme will throw a bug or may even take down the site altogether. This week, I…
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Understanding Programmatic Advertising, Its Trends, and The Ad Tech Leaders
For decades, advertising on the Internet has been rather disparate. Publishers chose to offer their own ad spots directly to advertisers or inserted ad real estate for ad marketplaces to bid and buy them. On Martech Zone, we utilize our ad real estate like this… utilizing Google Adsense to monetize the articles and pages with relevant ads as well as…
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The Past, Present, and Future of the Influencer Marketing Landscape
The past decade has served as one of immense growth for influencer marketing, establishing it as a must-have strategy for brands in their efforts to connect with their key audiences. And its appeal is set to last as more brands look to partner with influencers to demonstrate their authenticity. With the rise of social ecommerce, redistribution of advertising spend to…
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Google Web Stories: A Practical Guide To Providing Fully Immersive Experiences
In this day and age, we as consumers want to digest content as quickly as possible and preferably with very little effort. That’s why Google introduced their own version of short-form content called Google Web Stories. But what are Google web stories and how do they contribute to a more immersive and personalised experience? Why use Google web stories and…
