Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How To Keep Your Copyright Date Updated Programmatically On Your Website or Online Store
We've been hard at work developing a Shopify integration for a client that's quite robust and complex... more to come on that when we publish it. With all the development we're doing, I was embarrassed when I was testing their…
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CometChat: A Text, Group Text, Voice, and Video Chat API and SDKs
Whether you're building a web application, Android app, or iOS app, enhancing your platform with the ability for your customers to chat with your internal team is an incredible way to improve customer experience and deepen engagement with your organization.…
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The 4 Steps To Implement Or Cleanup CRM Data To Maximize Your Sales Performance
Companies that wish to improve their sales performance typically invest in implementing a customer relationship management ( CRM ) platform. We've discussed why companies implement a CRM , and companies often take the step... but the transformations frequently fail for…
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Hunter: How To Find A B2B Contact Email Address In Seconds
There are times when you really need to just get an email address to contact a colleague that you don't have in your address book. I'm always surprised, for example, how many people have a LinkedIn account registered to a…
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Postaga: An Intelligent Outreach Campaign Platform Powered By AI
If your company is doing outreach, there's no doubt that email is a critical medium to get it done. Whether it's pitching an influencer or publication on a story, a podcaster for an interview, sales outreach, or attempting to write…
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The Rise of People-Based Marketing and Advertising
Marketing has evolved significantly from mass communication to highly targeted, personalized engagement. The rise of people-based marketing represents a new frontier where businesses can connect with their customers on a deeply personal level, delivering value through relevant, tailored messaging. In…
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Don’t Bet It All On An Organic Strategy
Had a great conversation with one of our clients over the weekend, who often checks in and asks for feedback regarding the site, analytics, and other questions regarding the inbound marketing strategy. I love that they're engaged; many of our…
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Movavi: A Video Editing Suite For Small Business To Produce Professional Videos
If you've never had the opportunity to edit video, you're typically in for a steep learning curve. There's basic software out there to trim, clip, and add transitions before uploading your video to YouTube or a social media site... and…
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VideoAsk: Build Engaging, Interactive, Personal, Asynchronous Video Funnels
Last week I was filling out an influencer survey for a product that I thought was worth promoting and the survey that was requested was done via video. It was extremely engaging... On the left side of my screen, I…
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Where To Order Custom Eco-Friendly, Sustainable Packaging For Your E-commerce Products
Rarely does a week go by that I'm not getting some kind of delivery to my home. I have a very busy life so the convenience of getting an Amazon Key delivery of items or groceries inside my garage is…
