Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The State of E-Commerce Personalization in 2025: Where Brands Are Succeeding, Falling Short, and How AI Is Shaping the Future
We’ve come a long way from the days when Hello %%first_name%% passed for personalization. In today’s e-commerce landscape, consumers expect brands to deliver dynamic, relevant experiences tailored to their needs and behaviors across every touchpoint. Yet while technology — especially…
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It’s Time For Retailers To Honor the United States’s 250th Birthday (Semiquincentennial)
In 2026, the United States of America celebrates an extraordinary milestone: its 250th birthday. Known formally as the Semiquincentennial, this historic anniversary marks 250 years since the signing of the Declaration of Independence on July 4, 1776. It is more…
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The Goals of Automation Tools and Marketing Efforts in an AI World
The marketing and service functions in companies are increasingly shaped by automation and AI tools. Yet for many teams, this evolution creates tension. The hype surrounding AI-driven automation often evokes fear—fear of job loss, fear of becoming obsolete, or fear…
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How to Build a Re-Engagement Campaign for Inactive Subscribers
Every marketer knows the pain of a slowly decaying email list. No matter how diligently you work to collect subscribers and grow your audience, inactivity creeps in over time. An average email list decays by about 25 percent every year.…
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The Expanding State of Mobile Search in 2025
Mobile search is no longer just a browser feature—it’s an intent-driven action that can begin from almost anywhere on a smartphone: the operating system, a mobile app, a voice assistant, a website’s internal search, or even a question posed to…
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The New Blueprint For Social Media Marketing Strategies in 2025
Social media has undergone a seismic shift in the last decade. What began as an open, democratic environment where brands could authentically engage with their audiences has transformed into a complex, often expensive landscape dominated by algorithms, advertising, AI-driven content,…
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Not All Marketing Leaders Are Created Equal: Why Hiring Must Match the Stage of Your Business
I’ve spent my career building marketing and sales stacks, developing GTM strategies, training teams, and implementing processes that drive sustainable growth. If there’s one hiring mistake I’ve seen more than any other, it’s this: too many executives think a great…
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Why Your “Collaborative Culture” Is Killing Productivity — And How to Fix It
Collaboration is one of today’s most misunderstood workplace concepts. Many businesses claim to have a collaborative culture, but few create the conditions where it truly thrives. Too often, collaboration is mistaken for endless meetings, consensus-driven decisions, or simply asking for…
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UpRipple: All-in-One CRM, Sales, and Marketing Automation for Small Business
Many small businesses struggle to manage customer relationships, marketing campaigns, and daily processes, often patching together multiple tools that waste time and create inefficiencies. The result? Missed leads, slower growth, and inconsistent customer experiences. What’s needed is an affordable, all-in-one…
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Lightspeed: Supercharge Retail With Unified Commerce POS and Reporting Tools
Retailers today are under constant pressure to streamline operations, delight customers across every channel, and adapt quickly to market changes. Managing inventory, payments, e-commerce, and customer data across multiple locations — all while trying to grow — can overwhelm even…
