Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • MakeWebBetter Hubspot WooCommerce Ecommerce Integration

    MakeWebBetter: Build and Grow Your E-commerce Business with WooCommerce and Hubpot

    There's no doubt about the far-reaching impact of  HubSpot  as a  CRM  and marketing automation platform and WordPress as a Content Management System ( CMS ). Because it's a simple plugin and add-on, WooCommerce has been growing in popularity as an e-commerce…

  • Machine Experience Score App for AI

    App: What Is Your Site’s Machine Experience (MX) Score?

    Web designers and marketers have spent the last two decades honing User Experience ( UX )—the art and science of creating intuitive, engaging, and accessible websites for humans. With the advent of AI and browser usability features, perhaps a new…

  • Hiver: Boost Team Productivity by 90% With AI-Powered Support

    Hiver: Boost Team Productivity by 90% With AI-Powered Support

    Customer service teams are drowning in ticketing tools that feel disconnected, overly complex, or painfully clunky. From missed emails to siloed chats, support quality suffers—and so does customer satisfaction. What businesses really need is a unified, intuitive solution that works…

  • Flixier: Unleash Pro-Level Video Editing From Your Browser

    Flixier: Unleash Pro-Level Video Editing From Your Browser

    Struggling with slow rendering, clunky installs, and limited editing tools? Whether you're a marketer repurposing webinars, a content creator publishing shorts, or an educator adding flair to lessons, traditional video editors often slow you down. Most demand high-end devices, complicated…

  • Templately: The Cloud Workspace With Limitless Templates for Smart WordPress Teams

    Templately: The Cloud Workspace With Limitless Templates for Smart WordPress Teams

    Designing a stunning WordPress website shouldn't mean wrestling with code or spending hours dragging and dropping blocks from scratch. For freelancers, agencies, and even in-house marketers, the biggest roadblock to launching fast is often the blank page—and a lack of…

  • Crypto Marketing and Community Management

    What Martech Can Learn from Crypto Community Management

    Web3 projects aren’t just building products—they’re building tribes. These decentralized, often anonymous communities are core to the success or failure of any blockchain initiative, yet they operate outside traditional customer engagement playbooks. For Martech professionals, crypto community management offers a…

  • Zoho Bookings: Online Appointment Scheduling

    Zoho Bookings: Free Up Time with AI-Powered Self-Service Appointment Scheduling

    Managing appointments shouldn't feel like a full-time job. But for service-based businesses, consultants, healthcare providers, and educators, juggling calendars, coordinating schedules, and confirming meetings often results in more friction than value. Endless emails, missed connections, and the occasional double booking…

  • Influencer versus Connector

    Rethinking Influence in the Age of Connection

    The influencer marketing industry continues to struggle with a fundamental flaw: the over-reliance on vanity metrics. Since the early days of social media, I’ve voiced concerns that most influencer platforms don’t truly measure influence . They measure audience size ,…

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