Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Martech Zone: Welcome To My New Martech Publication!
It’s only been a year since I last reskinned our WordPress site. While I liked the layout, I had a ton of plugins and customizations to make it function the way I wanted it, too. With WordPress, that can begin to spell disaster from a performance standpoint and I was seeing the cracks in the foundation. So, I went on…
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Content Marketing
Factors in Purchasing a Marketing Automation Platform
There are so many marketing automation systems out there… and many of them define themselves as marketing automation with a varying degree of actual features that support it. Still, we watch as many companies make huge mistakes in either spending far too much money, far too much time or buying the wrong solution altogether. Specific to marketing technology, we always…
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Analytics & Testing
How You Value Your Agency Will Define Your Project’s Success
This article was originally published in Forbes. One of the considerations that agencies often have to navigate is how their prospective clients value an agency’s services. Many clients measure the output productivity (pieces per hour) or the output cost (price per hour) but neither of those takes into consideration the actual results. The real value of marketing or development is…
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Content Marketing
3 E-commerce Shipping Options that Drive Purchase Behavior
Sometime in the last year, Omaha Steaks inexplicably began routing phone calls to our unpublished Google Voice number. We’re averaging 20 to 50 voicemails a day and the number is increasing as we get closer to Christmas. I’ve emailed them, contacted them on Facebook, and still can’t get them to respond to the 800 or so cranky phone calls that…
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Content Marketing
How to Rebrand Your Business Without Losing Traffic
Not many companies have everything figured out the moment they launch their website. On the contrary, almost 50% of small businesses don’t even have a website, let alone a brand image that they want to develop. The good news is you don’t necessarily have to have it all figured out right off the bat. When you’re just starting out, the…
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Advertising Technology
Marketing Personalization: 4 Keys to a Successful Foundation
Personalization is all the rage right now but it’s a strategy that can be quite insulting if it’s done incorrectly. Let’s take the most common example – how does it feel when you get an email message where it opens up, Dear %%FirstName%%… isn’t that the worst? While that’s an obvious example, the less obvious is sending irrelevant offers and…