Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How Advocates Drive More Instagram Activity than Influencers
By 2019, spending on #Instagram Influencers is expected to reach $2.3 billion That’s an incredible amount, but points directly to the power of a visual program that’s widely adopted in influencing purchase decisions. In fact, a whopping 72% of Instagram users…
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Are Online Software Directories a Platform’s Friend or Competitor?
A friend of mine asked me to review their platform on a third-party directory site this week, stating that the site drives quite a bit of traffic to other vendors in the industry. I did a quick analysis of the…
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Infusionsoft Now Includes Responsive, Codeless, Drag and Drop Landing Pages
Just today I was working with a client who had fantastic articles that were attracting a lot of attention their site. The engagement was good, and the content was driving organic traffic, but there was just one problem. The company…
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SEO: 5 Trends to Optimize for Google Organic Search
A question that I’ve fielded at two events I spoke at regionally was how companies should be dividing their marketing budget for maximum impact. There’s no easy answer to this. It requires that companies fully comprehend the impact of their…