Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Analytics & Testing
Measuring and Responding to Customer Service KPIs: Balancing Efficiency with Customer Satisfaction
Effective customer service is at the core of a successful business, and tracking the right key performance indicators (KPIs) is essential for evaluating performance. However, the pursuit of one metric over another can sometimes lead to unintended consequences that negatively affect customer experience. By striking the right balance between various KPIs, companies can improve their customer service operations while maintaining…
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Social Media & Influencer Marketing
Social Media Statistics for 2025: Platforms, Advertising, Demographics, and User Interaction
Social media in 2025 is a dynamic landscape, shaped by evolving platforms, shifting user behaviors, and growing concerns about fatigue and division. With billions of users worldwide, platforms continue to pivot toward monetization, while consumers navigate an increasingly complex digital environment. This article explores key trends in platform evolution, consumer interactions with advertising, demographic shifts, and user engagement, highlighting the…
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Content Marketing
What is Content Marketing? The Strategies Driving Results in 2025
Even though we’ve been writing about content marketing for over a decade, I think it’s essential that we address basic questions for both marketing students and validate the information provided to experienced marketers. Content marketing is a broad term that encompasses a wide range of activities. The term content marketing itself has become the norm in the digital age… I…
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Customer Data Platforms
Treasure Data: From CDP to Intelligent Data Platform
In an industry where buzzwords often precede results, Treasure Data stands out for not only keeping up with the demands of modern enterprises but actively reimagining the landscape of Customer Data Platforms (CDPs). While many platforms tout generative AI (GenAI) features or batch personalization capabilities, Treasure Data is pioneering what CMO Mark Tack calls the intelligent customer data platform —…
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Content Marketing
Adobe Stock: Powerful AI-Enhanced Features That Creators Can’t Ignore in 2025
Content creators today face relentless demands, including tighter deadlines, multi-platform campaigns, and an ever-growing expectation for originality. Finding the right visual assets quickly and customizing them effortlessly can mean the difference between delivering on time and falling behind. Adobe Stock Adobe Stock has long been a trusted resource for high-quality, royalty-free assets. But in 2025, it has set itself apart…
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Paid and Organic Search Marketing
Semrush Backlink Analytics: How To Find and Restore Rankings and Authority With Lost Content
While every website evolves, those changes often leave behind unintended damage, especially regarding SEO. Martech Zone has undergone several transitions, including domain changes, migrations to new hosting, and theme changes. These improvements helped modernize the site and improve performance, but they also introduced risk: broken links, missing content, and forgotten pages. This is particularly costly because many of these outdated…
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Marketing Infographics
Love & Marriage… Agency Style: 10 Types of Clients You Should Break Up With
In the world of marketing agencies, client relationships are a lot like marriages. Some are built on trust, respect, and mutual growth. Others… well, they belong on a sitcom. Let’s face it — not every client relationship is meant to last forever. Some of them are downright toxic. You’re not alone if you’ve ever found yourself questioning your career choices…
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Marketing Books
Mastering YouTube Growth: A Deep Dive into The YouTube Formula
YouTube continues to stand as a pivotal platform for content creators and businesses aiming to expand their reach and revenue. The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue is a comprehensive guide to navigating this dynamic environment. The YouTube Algorithm Author Derrel Eves is a seasoned YouTube strategist with over…
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Content Marketing
Zencastr: Effortless Podcasting and Video Creation for Modern Creators
Creating high-quality audio and video content shouldn’t feel like assembling a complicated tech stack. Yet for many podcasters, video creators, and interviewers, juggling multiple tools, managing remote guests, and editing content consumes more time than the creative process itself. In a competitive content landscape, creators need solutions that allow them to focus on storytelling, not troubleshooting. Zencastr Zencastr is a…
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Content Marketing
Write Better Without GenAI: 10 Tools to Sharpen Your Content Writing Skills
Writing well has never been harder — or more valuable. In a world increasingly saturated with generative AI (GenAI) content, much of what fills search results and social feeds today feels oddly familiar. AI tools excel at providing the most likely response: safe, common, popular phrasing drawn from billions of examples. But uniqueness, creativity, and voice — the attributes that…
