Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How to Build a Re-Engagement Campaign for Inactive Subscribers
Every marketer knows the pain of a slowly decaying email list. No matter how diligently you work to collect subscribers and grow your audience, inactivity creeps in over time. An average email list decays by about 25 percent every year…
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Not All Marketing Leaders Are Created Equal: Why Hiring Must Match the Stage of Your Business
I’ve spent my career building marketing and sales stacks, developing GTM strategies, training teams, and implementing processes that drive sustainable growth. If there’s one hiring mistake I’ve seen more than any other, it’s this: too many executives think a great…
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Lightspeed: Supercharge Retail With Unified Commerce POS and Reporting Tools
Retailers today are under constant pressure to streamline operations, delight customers across every channel, and adapt quickly to market changes. Managing inventory, payments, e-commerce , and customer data across multiple locations — all while trying to grow — can overwhelm…
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Runpod: Deploy AI at Scale Without Infrastructure Hassles and Unnecessary Costs
Bringing AI models into production often means wrestling with cold starts, complex scaling, and infrastructure that wasn’t designed for today’s rapid pace of innovation. For data scientists, ML engineers, and startups alike, this friction can stall everything from prototype to…
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CSS Hero: How to Make WordPress Animations That Pop (In Minutes)
Static websites often struggle to engage visitors when expectations for interactive and dynamic experiences continue to grow. Animations can capture attention, guide users’ focus, and inject a sense of delight—but many WordPress site owners shy away from animation plugins that…









