Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How To Increase Traffic To A News App: 5 Data-Backed Push Notification Strategies
For news apps, push notifications are a key tool for keeping audiences informed and engaged. But what’s the right strategy? Many assume that sending more push notifications leads to higher engagement, while others believe that frequent daily messages impact unsubscribe…
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Tracking Word Count in WordPress and GA4 to Unlock Better Engagement Insights
Marketers talk a great deal about engagement, but rarely do they tie it back to one of the most fundamental elements of content performance: length. Word count influences how deeply readers consume an article, how likely they are to scroll,…
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Content Was King, Now It Feeds The King
For decades, the marketing industry rallied around a simple mantra: Content is King . The phrase captured a fundamental truth of the digital era. Search engines rewarded publishers who created consistent, authoritative material. Brands built trust and visibility by producing…
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Versium: Transform Your Marketing ROI With Precise, Enriched Data
Data-driven marketing has matured to the point where the quality of your customer and audience data defines how far your organization can scale. When teams rely on incomplete, inaccurate, or outdated records, the ripple effects are immediate: wasted spend, poor…
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The Differences Between Ad Copy and Marketing Copy: How to Write Each One With Precision
Marketing teams often assume that excellent writing is universal, but ad copy and broader marketing copy operate in entirely different environments. One must interrupt a distracted audience in seconds. The other guides a willing reader through a structured journey of…
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App: List of Google Business Profile Categories (Searchable)
One of the most overlooked aspects of local search optimization is the category you assign to your business in Google Business Profile ( GBP ). While your business name, address, phone number, and hours are obvious details, your category quietly…
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The Expansive Benefits of Organic SEO: How Search Intent Powers Every Marketing Channel
Organic search has always been the one digital channel where the user—not the brand—controls the conversation. People open a search engine because they have intent. They are actively trying to solve a problem, evaluate a product, understand a concept, compare…
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The Real Hierarchy of Career Needs: What I Learned Over a Lifetime of Work
As I look back across the decades of my career, I can see how much my priorities have shifted—not suddenly, but gradually, almost imperceptibly, as life unfolded and responsibilities grew. When I was young, my hierarchy of needs was predictable…
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Finding the Best Hosting Company for Your Business: A Practical Guide
When a business owner begins the search for best hosting company , the answers are often confusing. Every provider markets itself as fast, secure, and reliable. Review sites contradict each other. Even peers in your industry might have wildly different…
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The Complete Guide to Optimizing Your Lead’s Website Journey with Google Analytics
For many businesses, websites are built with content, menus, and forms, but without a clear understanding of how customers are meant to navigate them. The result is that visitors drift away, get distracted, and leave without taking any meaningful action.…