Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Sitecore OrderCloud: Composable Commerce for B2B, B2C, and B2X
Businesses face mounting pressure to deliver seamless, personalized, and scalable digital commerce experiences—whether you’re serving other companies, consumers, or hybrid models. You’re balancing diverse customer needs, fluctuating demand, and complex operational workflows, often hamstrung by rigid platforms that struggle to adapt. The real challenge lies in enabling flexible growth, maintaining high performance during peaks, and empowering your teams to manage…
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Email Still Sucks… 50 Years Later
Email is one of the oldest technologies still shaping how we communicate online. Born in the early days of the internet, it has connected billions of people, transformed businesses, and sparked an entire industry of platforms, tools, and specialists dedicated to getting a message from one inbox to another. Yet, despite all of its history and the layers of innovation…
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Navigating Time Challenges in an Era of Shrinking Budgets, Expanding Strategies, and Limited Resources
It’s been 20 years since I first wrote about the challenge of time with respect to marketing. Marketers continue to grapple with a persistent and escalating challenge: the lack of time to manage every channel and medium effectively. With budgets stagnating or shrinking amid economic uncertainties, teams are stretched thin, often forced to juggle multichannel strategies without adequate resources. In…
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You.com’s Web Search API: Real-Time Intelligence To Integrate and Drive Business Results
Modern business moves at the speed of information. Whether you’re building campaigns, researching prospects, or publishing content, the value of your efforts depends on the speed, accuracy, and freshness of the insights you’re working with. Static data and traditional search fall short because they’re not designed for the immediacy and context-driven needs of today’s professionals. You.com’s Web Search API was…
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5 Ways Careless Social Media Can Hurt Your eCommerce Business
Social media is a powerful medium for e-commerce brands to reach new customers. Many businesses have entire teams of people dedicated to social media marketing. However, there is a dark side to social media marketing. If you are going to be active on social media, you need to be very careful. A single small mistake can ruin your company’s image.…
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How Businesses Can Use Reverse Phone Lookup to Enhance Customer Trust
Customer trust is one of the most critical factors for driving customer journeys. People are becoming more cautious when engaging with businesses due to an increase in fraud, bogus contacts, and personal data misuse. For organizations of all sizes, understanding ways to enhance client trust is crucial. Reverse phone lookup is an effective tool in this case. This technology allows…
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11 Best PR Distribution Marketplaces to Get Noticed in the AI Era 2025
Drowning in AI-generated noise, how do you make your message stand out in 2025? A press release alone won’t cut it. It’s the distribution that defines whether your story gains traction or fades into the void. That’s where PR distribution marketplaces step in. From startups chasing visibility to brands focused on SEO wins, these platforms offer targeted reach without the…
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When and How to Hire Developers for Complex Marketing Technology Integrations
Marketing tech stacks have grown significantly more complex and must accommodate a number of tools for seamless customer journeys. Demand for extremely skilled developer resources to perform these integrations is off the charts. The answer is nearshoring. What is Nearshoring? Nearshoring is the practice of outsourcing business or development tasks to companies or teams in nearby countries, offering geographical proximity,…
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5 Tips for Staying Productive in a World of Continuous Interruptions
The average worker gets just 12 minutes on a task before being interrupted, and it takes an average of 25 minutes to recover that focus. UC Berkeley In marketing and sales, it seems that distraction is the default. Work doesn’t simply flow through tidy channels; it bombards us. Slack pings demand attention mid-thought, mobile alerts buzz at random intervals, and…
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The Brand Promise: Reputation, Trust, and Crisis in Today’s Digital World
A friend of mine recently asked marketers what their definition of a brand was. I responded that a brand was the vision that I wanted to deliver to the customers I worked with. He asked, So what’s a brand strategy? I responded that it was how I communicated that vision. More important than a brand strategy, though, may be how…
