Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
B2B Lead Scoring: From Rules-Based Models to Predictive Intelligence
In B2B marketing and sales, not all leads are created equal, and treating them as such wastes time and resources. That’s where lead scoring comes in. Lead scoring is a methodology for ranking prospects based on their potential value to the business, typically to determine sales readiness. It’s the bridge between generating leads and prioritizing them intelligently. Over the past…
-
How to Migrate from Intercom to Zendesk: A Step-by-Step Guide
Migrating your help desk platform from Intercom to Zendesk can seem daunting, but with proper planning and execution, it can be a smooth transition. Zendesk offers robust features that enhance customer service management, and moving to this platform can improve your team’s productivity and response times. This guide outlines a step-by-step approach to help you move from Intercom to Zendesk,…
-
Optimize Your Business with Live Chat Support in 2025
Live chat support services give your customers instant help on your website. In this article, learn about their benefits, how they work, and best practices to boost customer satisfaction and efficiency. Table of ContentsKey TakeawaysUnderstanding Live Chat Support ServicesLive Chat vs. Other Communication ChannelsKey Benefits of Implementing Live Chat SupportEnhancing Customer Experience with Live ChatBoosting Business Efficiency with Live ChatBest…
-
Training an AI Model? Wait… What Does That Actually Mean?
Artificial Intelligence (AI) is in everything today—writing emails, helping customer service agents, recommending products, even generating content that feels human. But beneath the buzz, surprisingly few people truly understand what’s happening behind the curtain. Everywhere you turn, you hear phrases like: We trained a model to do that. If you’re a business owner or executive, you’ve probably nodded along, even…
-
Redefining Customer Experience: The Role of AI at the Frontline and the Power of CDPs
Integrating Generative AI (GenAI) into customer-facing roles is revolutionizing the landscape of customer service. From online chatbots and interactive voice response (IVR) systems to fast-food drive-thrus, Gen AI-enabled systems are enhancing how businesses interact with their customers. A notable example is Yum! Brands, the parent company of Taco Bell, Pizza Hut, and KFC, partnering with NVIDIA AI to implement AI-driven…
-
Clean Email: Clean Up Your Inbox Once and For All
You’re not alone if your inbox is bursting with thousands of unread emails, marketing junk, or years of digital clutter. Managing email overload can be frustrating, overwhelming, and downright exhausting, especially when the tools at your disposal seem only to skim the surface. But what if your inbox could practically manage itself? Clean Email Clean Email is the intelligent assistant…
-
How AI Adoption Among SMBs is Evolving: Insights from WSI’s Industry Benchmark Survey
Artificial intelligence (AI) is no longer a futuristic concept; it is reshaping business operations today. Yet, integrating AI remains a complex challenge for small and medium-sized businesses (SMBs). While large enterprises have the resources to experiment with AI-driven strategies, many SMBs are still trying to determine how to implement these technologies effectively. WSI, the world’s largest network of digital marketing…
-
Visual Storytelling: Boost Engagement with These 5 Do’s and Don’ts
Visual storytelling is the practice of using imagery—photos, videos, graphics, presentations, and even interactive experiences—to communicate ideas and narratives. It captures attention quickly, connects emotionally, and helps make complex concepts easier to understand and remember. In today’s digital environment, where people are inundated with content, the speed and clarity of visual communication are key advantages. Research shows the brain can…
-
How To Create Stylish Toggle Switches Without JavaScript: HTML & CSS Tutorial
Incorporating toggle switches into web forms has become prevalent, enhancing user experience (UX) by providing intuitive on-off controls. This article delves into the history of toggle switches and their integration into web forms and offers a comprehensive guide on implementing them using HTML and CSS. The Evolution of Toggle Switches Toggle switches originated in physical electrical switches, dating back to…
-
Relationship Design in the Age of AI: Ogilvy One’s Pragmatic Approach for Navigating AI without fear
Ogilvy One, the Customer Experience, Marketing, Data and AI agency within Ogilvy marks a renewed focus on data-driven marketing strategies. The company has reintroduced its methodology under the framework of relationship design, a concept based on understanding the intricate dynamics between brands and consumers. At Adobe Summit, I sat down with Ravi Pal, Global Chief Technology Officer at Ogilvy One,…
