Gender-based Consumer Habits

The folks at G+ have put together an infographic to provide some of the nuances with regard to gender-specific consumer habits.

Even in today’s web-driven shopping environment, the old adage that women love shopping more than men still applies. Both online and off, women consistently make more buying decisions and generally value the shopping experience more than their male partners. Smart marketers know they must tailor their messages to their target customers, so today we explore the different male and female consumer trends and how some companies are taking advantage of them.

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