Kyle Mani's Articles on Martech Zone
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Kyle Mani
Founder & Chief Creative Officer at OWDT, Kyle’s 17 years of relentless dedication to digital technology and design has shaped the company’s growth, with a 300% increase in size and revenue over the past three years. This has earned OWDT accolades, such as the Number One Web Design Agency in Houston, and associations with major brands like Forbes, BP, Chevron, NRG Park, Shell, MFAH, Ocean Alexander, and Delta.
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Paid and Organic Search MarketingKyle ManiMay 12, 2025
How Does Website User Experience Directly Lead To Sales?
A website is more than just an online presence—it’s a crucial part of your sales strategy. Whether you’re running an e-commerce store, a service-based business, or a blog, user experience (UX) is pivotal in determining whether a visitor will purchase, engage with your services, or become a loyal customer. But how exactly does website user experience lead to sales? The…