Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • website privacy standards

    Website Privacy Standards

    Marty and I were up at the Social Media Club in Chicago held by the good folks at Edelman. The topic was Transparency in Social Media and the panelists were Tom Chernaik, CEO of Cmp.ly, Michael Kiefer, GM at BrandProtect,…

  • social ecommerce

    Social E-commerce with Moontoast

    With more people depending on social networks and blogs for news and updates, the focus is on engaging customers and potential customers through social media. However, for companies, such engagement or brand building initiatives remain an exercise in futility if…

  • imcreator web site creator

    Create a Free, Beautiful Website in Minutes

    Installing and configuring content management systems, finding an agency you can trust, and getting a unique yet affordable design can be a huge challenge for a small business. If your company doesn’t have the resources or the patience to build…

  • its all about images infographic cutoff

    It’s All About the Images

    Every few weeks or so I’m bugging my boss to refill the stock photo budget. There’s not a piece of content we distribute for ourselves or our clients that doesn’t have some kind of representative image, graphic, or custom graphic…

  • seo ledge

    How to Avoid Site Migration Suicide

    Our first question when a client tells us they’re going to develop a new site is whether the page hierarchy and link structure is going to change. Most of the time the answer is yes… and that’s when the fun…

  • branding godfrey

    Video: What is a Brand?

    The American Marketing Association (AMA) defines a brand as a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. It’s hard to find questions that are any…

  • seo monitoring

    Affordable and Robust SEO Monitoring

    We’ve had our eye on SERPS.com for a while now. Founder Scott Krager showed us the initial versions and we were really impressed. We’ve used our share of SEO monitoring tools before. However, SEO continues to change… and many tools…

  • mac large

    Does Advertising in Social Games Work?

    In terms of eyeballs and attention spans, no single distribution channel might compete with social gaming. People across the world spend about 200 million minutes a day playing Angry Birds. Zynga’s new game, Cityville, attracted 100 million users in its…

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