Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Website First Impressions
So many companies simply don't perform well on the Internet due to the aesthetics of their site. Design may be one of the most under-rated investments you can make, mostly because it's so difficult to measure the return. You have…
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Presentation: Leveraging Slideshare for Maximum Visibility and Engagement
For over a decade, Slideshare has remained one of the most powerful yet underutilized tools for content marketing, thought leadership, and lead generation. Launched initially as a simple presentation-sharing platform, it evolved into a discovery engine where millions of professionals…
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What is Search Engine Spam?
We've been on a pretty big kick lately warning you about search engine optimization techniques that are going to get you in trouble. Even if your site isn't suffering today, Google continues to modify it's algorithms and test new ones…
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12 Steps of SEO Recovery
We love having some fun with Infographics, so with all the talk of SEO woes and even our own talk of the death of SEO , we decided to come up with a 12 Step Program for SEO Consultants and…
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Negative SEO Works!
Over a year ago, I wrote about the SEA industry... Search Engine Assassination . It didn't really have a term associated with it until the most recent algorithm updates. It's now known as Negative SEO ... and Google may be…
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Getting Your People in Search Results
Because of employee turnover, many companies are hesitant at promoting the people within the business. The truth is that it's a mixed strategy... if you don't promote your people, they'll go somewhere where they do get the spotlight. If you…
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MyCurator: Content Curation for WordPress
Content curation is becoming recognized as a key tool to provide fresh content for your blog, boost traffic and engage and retain your community. By curating content, you can filter, evaluate and analyze content published out on the web and…
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Reasons Why People Abandon Shopping Carts
You're never going to attain 100% of sales after someone adds the product to your shopping cart, but there's no doubt that it's a gap where revenue is slipping through. There are strategies to draw folks back in... remarketing is…
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Google Experiments in Google Analytics… Meh
Google Website Optimizer is kaput, replaced with Google Experiments. With Content Experiments, you can compare how different web pages perform using a random sample of your visitors, define what percentage of your visitors are included in the experiment, choose which…
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Responsive Web Design
Ok, I'm old so I can remember this but you guys may not be able to. Do you remember when we used to be able to fix cars? A good Sears toolset and we were good to go... just needed…
