Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Email Marketing & Automation
Delivra: Elevate Your Email & SMS Marketing with Powerful Automation
Marketing teams today face overwhelming data, yet harnessing it effectively remains a challenge. Personalizing campaigns, optimizing timing, and delivering targeted messages at scale often require complex solutions that small teams struggle to implement. But what if marketing automation could be simple, seamless, and incredibly effective? That’s where Delivra comes in. Delivra Delivra is a robust email and SMS marketing automation…
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Content Marketing
Best Customer Support Software for Small Businesses: Your Path to Outstanding Service
Customer support is the backbone of any thriving business, but for small businesses, it’s not just about solving problems but building lasting relationships. The right helpdesk for small business operations can make a world of difference. Whether you’re managing a handful of customer inquiries or hundreds, finding the best customer support software is crucial. In this article, we’ll explore top…
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E-commerce and Retail
Poper: AI-Powered Popups That Drive Engagement And Conversions Without Annoying Users
Marketers have used popups for years to capture leads, promote offers, and reduce bounce rates. But the reality is that most traditional popups fail to deliver results. Intrusive popups disrupt the browsing experience, leading to frustration and high exit rates. Irrelevant messaging makes popups feel spammy rather than helpful. A lack of smart targeting means users see popups at the…
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Sales Enablement, Automation, and Performance
Zoho SalesIQ: Convert More Visitors with Smart Live Chat & Analytics
Every business faces the challenge of converting website visitors into customers. Whether you’re in sales, marketing, or support, engaging visitors at the right moment can make all the difference. Delayed responses or generic interactions can lead to lost opportunities. That’s where a powerful customer engagement platform can bridge the gap—ensuring real-time, personalized interactions that drive conversions and customer satisfaction. Zoho…
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Analytics & Testing
How to Set Up GA4 for Multiple Domains in a Single Analytics Property
Google Analytics 4 (GA4) marks a significant departure from Universal Analytics (UA). It is an update and a complete transformation designed for a privacy-focused, cross-platform world. Understanding these fundamental changes is essential, particularly when managing subdomains and separate domains. From Sessions to Events: The Core Transformation Universal Analytics relied on sessions as its primary metric, focusing on website traffic and…
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Marketing Events
Adobe Summit: Join Me At The Digital Experience Conference In Las Vegas (March 17-20, 2025)
Adobe Summit 2025 is set to be one of the most influential digital experience conferences of the year, bringing together industry leaders, innovators, and digital marketers to explore the latest advancements in customer experience, artificial intelligence, and personalization at scale. Taking place from March 17–20 in Las Vegas, with online sessions available for those who cannot attend in person, the…