Denyse Drummond-Dunn's Articles on Martech Zone

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Denyse Drummond-Dunn

Denyse Drummond-Dunn

Denyse has over 30 years’ experience in senior executive roles with Nestle, Gillette and Philip Morris International. She founded and is President of C³Centricity, a global consultancy that provides strategic counsel to the executive teams of billion-dollar brands. Her latest book Winning Customer Centricity is now available.
  • Content Marketingcustomer centric website
    Denyse Drummond-DunnOct 15, 2015

    7 Ways to Guarantee a Customer Centric Website

    I was recently reviewing some corporate CPG / FMCG websites and what a shock I got! These are organisations with the consumer in their actual name so they should be the most consumer-centric, right? Well yes of course! And yet few of them appear to take the consumer’s perspective when creating their websites. Even fewer sufficiently delighted to make me…

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