Content Marketing

7 Ways to Guarantee a Customer Centric Website

I was recently reviewing some corporate CPG / FMCG websites and what a shock I got! These are organisations with the consumer in their actual name so they should be the most consumer-centric, right? Well yes of course! And yet few of them appear to take the consumer’s perspective when creating their websites. Even fewer sufficiently delighted to make me want to return to their website, at least any time soon! From my review of several sites, it looks like most organisations build their websites to share material with their customers. However, it is the information they want to share,

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