Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Social Media & Influencer Marketing
How Social Media Apps Use Location-Based Data… and Why It Matters For Your Business
For years, many business owners have encouraged customers to check in at their physical locations, tag themselves on social media, share photos, or use branded hashtags as a form of digital word-of-mouth (WOM). These tactics are still valid in many cases, but what most businesses fail to realize is that location-based data in social media goes far beyond public check-ins.…
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Sales Enablement, Automation, and Performance
CPQ and 3D Visualization as a Sales Tool: Bringing Customization, Speed, and Precision to B2B Manufacturing
Manufacturing is both complex and competitive. Sales teams are facing unprecedented pressure to deliver faster quotes, handle growing product complexity, and meet increasingly personalized customer expectations. Configure, Price, Quote (CPQ) software has emerged as a transformative solution, connecting sales, engineering, and production in a way that ensures speed, accuracy, and scalability. For manufacturers, CPQ is not just a sales tool.…
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Artificial Intelligence
From Prompts to Purpose: What Agentic AI Means for Internal Comms
In the ever-evolving landscape of AI, distinguishing between genuine innovation and mere hype is increasingly challenging. For internal communications leaders, the real hurdle isn’t accessing AI tools but identifying those that truly add value amidst the complexity and strategic demands of their roles. Traditional chatbots have served as foundational tools for tasks like answering FAQs. However, they often fall short…
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Sales Enablement, Automation, and Performance
What Are The Most Effective Steps to Deploying an Effective B2B Growth Strategy?
For B2B marketers seeking to drive sustainable growth in an increasingly complex landscape, traditional lead-centric strategies are no longer sufficient. Buyers are more anonymous, independent, and digitally savvy than ever. To break through this noise and inefficiency, many organizations are shifting to a modern B2B growth strategy rooted in account-based thinking and buyer-centric engagement. Based on insights drawn from a…
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Advertising Technology
Picsart: Create Scroll-Stopping Ads in Minutes with AI-Powered Workflows
Creating high-performing ads across multiple channels can be time-consuming and expensive. Marketers are expected to be copywriters, designers, analysts, and campaign strategists—all at once. What’s more, the pressure to launch quickly, scale effortlessly, and outshine competitors is only growing. That’s where an intelligent and flexible ad creation platform can be a game-changer. Picsart Ad Maker Picsart Ad Maker is an…
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Content Marketing
WordPress Plugin: Advanced Admin Search With Title, Slug, Content, or Tag
Finding content in the WordPress admin panel can quickly become a chore, especially for sites with hundreds or thousands of posts. By default, the search box in the All Posts screen is limited in capability—it only checks post titles, and there’s no built-in way to search specifically by slug, content, or tags. If you’re a developer, editor, or content manager…
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Artificial Intelligence
The Evolution of Personalization: From Merge Tags to AI-Powered Experiences
What began as Dear {FirstName} has transformed into dynamic, predictive, generative, and increasingly immersive personalization. Organizations with personalization programs supported at the C-level are 2x more likely to report high ROI. Forrester Sophisticated retailers and businesses now operate within a layered experience ecosystem: identity resolution, predictive decisioning, generative messaging, immersive AR/VR entry points, and AI-powered virtual assistants (VA) that accompany…
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Artificial Intelligence
CustomGPT: Replace Your Static Knowledge Base with Conversational AI in Minutes
Creating and maintaining a knowledge base (KB) has always been more challenging than it should be. Traditional KBs required specialized software, cross-departmental coordination, and ongoing maintenance, often resulting in outdated documentation, poor search experiences, and missed opportunities for engagement. For many businesses, the KB became a burden rather than a strategic asset. The new approach is turning the knowledge base…
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Advertising Technology
Google Ads Location Assets: A Powerful Tool for Marketers with a Local or Retail Footprint
I’m not sure there’s a spot on the SERP that isn’t being filled with ads nowadays. It reminds me of the newspaper industry, where news ultimately became the filler between ads. Personally, this is disappointing. Organic search promised to provide good visibility for companies based on their reputation, not their ad budget. But alas… pay-to-play is where everything is evolving,…
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Mobile Marketing, Messaging, and Apps
EZ Texting: Drive Engagement with Effortless SMS Marketing
SMS open rates are soaring. With 98% of text messages read within minutes, marketers can no longer afford to overlook the power of SMS. But harnessing that power requires more than a phone and a message—it demands a platform that makes compliance, personalization, and automation second nature. EZ Texting EZ Texting is a top-rated SMS marketing platform built to make…
