Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Measuring and Responding to Customer Service KPIs: Balancing Efficiency with Customer Satisfaction
Effective customer service is at the core of a successful business, and tracking the right key performance indicators ( KPIs ) is essential for evaluating performance. However, the pursuit of one metric over another can sometimes lead to unintended consequences…
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Treasure Data: From CDP to Intelligent Data Platform
In an industry where buzzwords often precede results, Treasure Data stands out for not only keeping up with the demands of modern enterprises but actively reimagining the landscape of Customer Data Platforms ( CDPs ). While many platforms tout generative…
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Love & Marriage… Agency Style: 10 Types of Clients You Should Break Up With
In the world of marketing agencies, client relationships are a lot like marriages. Some are built on trust, respect, and mutual growth. Others… well, they belong on a sitcom. Let’s face it — not every client relationship is meant to…
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Mastering YouTube Growth: A Deep Dive into The YouTube Formula
YouTube continues to stand as a pivotal platform for content creators and businesses aiming to expand their reach and revenue. The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue is a…
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Write Better Without GenAI: 10 Tools to Sharpen Your Content Writing Skills
Writing well has never been harder — or more valuable. In a world increasingly saturated with generative AI ( GenAI ) content, much of what fills search results and social feeds today feels oddly familiar. AI tools excel at providing…









