Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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E-commerce and Retail
BigCommerce: The Ultimate E-commerce Solution for Businesses of All Sizes – From Small Business to Enterprise
Whether you’re a small business building your first online store or an enterprise scaling globally, the challenges are universal: converting customers, managing operations, and growing revenue. BigCommerce provides an all-in-one platform that adapts to your business needs, offering powerful tools to build, manage, and scale your e-commerce store. BigCommerce BigCommerce is a top-rated Open SaaS e-commerce platform designed to empower…
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Sales and Marketing Training
50 Publications in MarTech, Cloud, AI, Robotics, Startups and Venture Capital To Follow in 2025
There are no limitations to the number of publications on technology, but I wanted to share a great list that breaks down some of the leaders in MarTech and related industries. While this may look like I’m promoting my competitors, I don’t believe this is the case… there’s simply too much happening in these industries for any single publication to…
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Social Media & Influencer Marketing
Personal Branding: How to Write The Perfect About Me Page
Your About Me page is a powerful tool for engaging your audience, sharing your story, and building trust. Whether establishing a personal brand or promoting your business, this page can connect you to your audience, showcase your personality, and position you as an expert. You’ll need a mix of authenticity, strategy, and also a little humble bragging to make the most…
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Paid and Organic Search Marketing
Grok vs. Google: The Edge of Real-Time Ranking
I was recently doing some research across SEO platforms, search engines, and AI platforms and was pretty shocked at how rich the results were from someone not getting a lot of attention in the AI field. Grok, developed by xAI, challenges the status quo by leveraging real-time data from social platforms, specifically X (formerly Twitter), to offer a more dynamic…
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Paid and Organic Search Marketing
Moz: Create A WordPress Shortcode To Publish Your Site Authority and Metrics
When companies review sites to write articles on, they often look for sites with high domain authority, indicating solid ranking and traffic from search engines. One leader, of course, in the SEO industry is Moz. For my site, I hoped to take some of the information from Moz’s collected data and publish it on my Media Kit page. Moz has…
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Advertising Technology
Reconsidering The Open Web For Your Next Ad Campaign
The open web and walled gardens represent two distinct approaches to the digital advertising landscape. The open web encompasses the vast expanse of the internet that is freely accessible, including websites, blogs, forums, and apps outside the control of dominant platforms. It thrives on interoperability and offers advertisers diverse opportunities to reach audiences across independent publishers and platforms. In contrast,…
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Artificial Intelligence
Balancing AI in Prospecting: Boost Efficiency Without Losing the Human Touch
Artificial intelligence (AI) has woven itself into nearly every aspect of modern business, especially sales and marketing. From analyzing vast amounts of data to generating optimized content, AI promises to revolutionize how companies approach prospecting. But as reliance on AI grows, a critical question arises: Is AI improving your outcomes — or unintentionally hindering them? Below is an exploration of…
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E-commerce and Retail
How Does Payment Processing Work? Credit Cards, Gateways, Processors, and More
Retail and digital commerce environments continue to evolve, and understanding payment processing technologies is in the best interest of every business. Payment processing impacts businesses in several critical ways. Transaction fees can eat profit margins, particularly for small businesses or those handling high-volume, low-margin sales. Time to settlement—when a transaction is completed and funds are available in the merchant’s account—can…
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Analytics & Testing
Brand24: AI-Powered Social Listening to Protect and Grow Your Business
Brands live or die by their online reputation. For better or worse, a single post, review, or forum mention can drive millions of impressions. However, with billions of online conversations happening daily, how can businesses sift through the noise and focus on what truly matters? That’s where social listening with advanced AI tools provides clarity amidst the chaos. AI has…
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Marketing Tools
How To Maximize the Impact Of Your Giveaways
Years ago, after a natural disaster struck, I ran a contest to help support relief efforts while growing my brand’s online following. The plan was simple: I’d donate $1,000 to a random follower and another $1,000 to the charity if I gained 10,000 additional followers. What seemed harmless at the time quickly turned into a PR disaster. Critics accused me…
