Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Analytics & Testing
User Experience Is Designing for the Customer and Their Medium, Not Your Company
When developing a presentation, white paper, case study, website, or even a mobile application, one of the most common pieces of client feedback I received was that the final design didn’t align with what they had envisioned. My response, though straightforward, was intentionally crafted to reframe their perspective: We didn’t design it for you; we designed it for your audience.…
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E-commerce and Retail
Shopify POS: Transform In-Person and Online Sales with Seamless Integration
Retailers face an overwhelming challenge when managing sales across online and in-person channels. Many POS systems on the market act as separate add-ons, requiring cumbersome integrations with existing platforms and resulting in fragmented operations. Shopify’s POS system is an exception, offering an incompatible solution and an inherent extension of the Shopify ecosystem. Shopify POS A few years ago, a local…
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Customer Data Platforms
How to Write Unbiased Survey Questions That Deliver Honest and Actionable Feedback
Creating effective survey questions is a balancing act that requires clarity, neutrality, and strategic structuring. Poorly crafted questions can lead to biased responses, compromising the quality of the data collected. This guide explores how to craft unbiased survey questions that elicit genuine, actionable responses while respecting the recipient’s autonomy. Well-designed surveys and their questions provide excellent benefits to organizations: Decision…
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E-commerce and Retail
Meta Pay: What You Need to Know About Accepting Payments and Receiving Funds Through Meta Platforms
Meta Pay, formerly known as Facebook Pay, is Meta’s digital payment platform designed to make transactions seamless across its family of apps—including Facebook, Instagram, WhatsApp, and Messenger. While most consumers are familiar with Meta Pay for peer-to-peer (P2P) payments or in-app purchases, there’s a growing opportunity for businesses to leverage Meta Pay to accept payments directly and receive funds for…
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Content Marketing
Design Pickle: The Cost-Effective Solution To Scale Your Graphic Design Team At Any Company or Agency
For businesses and agencies, scaling creative needs often means juggling tight deadlines, skyrocketing costs, and inconsistent design quality. Whether creating engaging social media posts, refreshing your brand identity, or designing ad campaigns that convert, the challenge is finding reliable, affordable, and scalable design solutions. In-house graphic designers often experience fluctuating demand cycles that can be challenging to manage effectively. During…
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Email Marketing & Automation
Warmy: Build Your Inbox Placement and Sender Reputation With This AI-Driven Email Warming Application
While email is a cornerstone of modern business, achieving high inbox placement – where your email isn’t delivered to the junk or spam folder – can be an uphill battle. Many companies face the frustration of their messages never making the inbox and reaching their intended audience. Whether it’s a new sending domain, sending IP, a dormant account, or the…
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Artificial Intelligence
Future Trends in Software Engineering: What to Expect in the Next Decade
The software engineering landscape is one of constant evolution, driven by the demands of a fast-changing world and the ever-increasing integration of technology into our lives. As we look toward the next decade, the advancements in this field promise transformative changes across industries, creating opportunities for professionals to innovate and lead. For software engineers, staying ahead of these trends isn’t…
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E-commerce and Retail
Tracknow: Maximize Your Affiliate Marketing with This Comprehensive Tracking Solution
Building and managing a successful affiliate marketing program can be daunting. Whether you’re an e-commerce brand, a finance business, or a network marketer, ensuring seamless tracking, fraud prevention, and customizable commission structures is essential to thriving in today’s competitive landscape. Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates—individuals or entities that promote their products or services—for generating…
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Email Marketing & Automation
Email on Acid: Email Testing, Troubleshooting and Best Practices
When it comes to email marketing, success is more than hitting the Send button. Crafting the perfect campaign requires meticulous attention to detail, ensuring every email looks great, functions perfectly, and delivers an exceptional user experience (UX). Yet, achieving this level of precision is often time-consuming and fraught with challenges like rendering issues, broken links, or inaccessible content. Email On…
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Analytics & Testing
WordPress: How To Append A UTM Campaign Querystring To External Redirects
Martech Zone is often a pass-through site where we connect our visitors with products, solutions, and services available through other sites. We don’t ever want our site utilized as a backlink farm by SEO consultants, so we’re pretty careful in the content we accept and how we redirect our visitors. Where we can’t monetize an external referring link, we avoid…
