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    A fascinating idea and I think you’re right.

    I have a local restaurant that offers dine in and take away. I can ring them or email them to book and order food. I might dine in when I want a ‘night out’. I will get take away when I want an easy ‘night in’. I’ll email them when I’m planning a party or other event. I won’t, for example, email them to book a table – there is just too many variables and it’s much easier to phone. And the flip side, it’s much easier to order food for 5 days time via email.

What do you think?

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